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smart Expands Global Reach in 2025, Set to Open New Frontiers in 2026
Globenewswire· 2026-01-05 19:00
Core Insights - The article highlights smart's strategic expansion in 2025, entering new international markets and enhancing its product lineup, setting the stage for a significant growth phase in 2026 [1][2][16] Global Operations - In 2025, smart launched cars in 10 new international markets, increasing its operational presence to 39 countries and regions across five continents [3][6] - The brand's retail network expanded by 25% to 688 outlets globally, with a notable 130% increase to 72 outlets in new markets across Southeast Asia, Oceania, the Middle East, and Latin America, and a 43% increase to 294 outlets in China [4][7] Product Recognition - smart's models received multiple accolades, including the smart 5 being named Car of the Year 2026 in Norway and the smart 3 BRABUS winning Performance Electric SUV of the Year in Singapore [3][5] - All smart models have achieved Red Dot Design Awards and 5-Star Euro NCAP Safety Ratings, underscoring the brand's commitment to design and safety [6][8] Product Roadmap - The product lineup will expand from three to five models with the introduction of the smart 2 and 6 EHD in 2026, including the first premium fastback sedan [10][12] - The smart 2 is set to premiere in Europe in late 2026, showcasing the brand's engineering advancements [13][12] Brand Philosophy and Partnerships - smart emphasizes its "open your mind" philosophy, fostering creativity and collaboration through partnerships with various brands, including Disney and the Keith Haring Foundation [14][16] - The brand aims to shape a mobility culture that is expressive and inclusive, reflecting its commitment to premium electric mobility [16]