Core Principles - The company's principles serve as a compass, guiding decisions and behaviors [1] - Clear principles foster stability, trust, and coherence in actions [1] - The company's movement transforms into a lasting mission when built on principles [1] Leadership & Vision - The CEO and Founder of Bazzelli emphasizes the importance of principles [1] Event Context - The talk was given at a TEDx event, independently organized by a local community [1]