the consumer's under some pressure. Um but uh where we're seeing it um that manifest itself is in uh a little bit of trade down within the portfolio. If you look at private label shares, they're down year-toear both in North America and Europe.So it hasn't led to a flight from performance of brands uh that really make a difference in my lives in my life but it has led for example for just some trade down from one form of tide to another form of tide. We also see it in their consumption levels. Um they're th ...