Core Points - MEDIROM Healthcare Technologies Inc. is participating in the "World" project, aimed at creating a digital infrastructure for "proof of humanness" in the AI era [2][3] - The company plans to install the World ID authentication device, "Orb," in approximately 100 Re.Ra.Ku relaxation salons, targeting access for up to 500,000 individuals [3][4] - Customers verifying their World ID can claim around 8,000 Japanese yen in Worldcoin tokens (WLD), which can be used to purchase gift certificates for Re.Ra.Ku salons [4] - Upon launching the program, the company intends to acquire WLD when customers purchase Re.Ra.Ku Tickets, with plans to exchange up to 50% of acquired WLD for Ethereum (ETH) [5] - The company aims to integrate next-generation digital infrastructure to create new value and achieve sustainable growth beyond traditional healthcare [6] Company Overview - MEDIROM operates over 300 relaxation salons in Japan under the "Re.Ra.Ku" brand, along with five other brands offering various health and wellness services [9] - The company provides health guidance and physical improvement programs through its healthcare app "Lav" and has expanded into device business with the "MOTHER Bracelet" [11] - Established in July 2000, MEDIROM is headquartered in Minato-ku, Tokyo, and is listed on NASDAQ under the ticker MRM [12]