AI-powered search engines remove the need for people to trawl the web. As they take readers away, the incentive for content to be created is removed. The technology that is opening up the web also threatens to kill it https://t.co/tPAg1b0MfE ...

The way we look for information online is changing, and Perplexity's new web browser is just the latest way it's trying to topple Google. But can it succeed? https://t.co/jRNlflA6aA ...

ChatGPT Is Becoming My Default Search Engine https://t.co/RZxGvvUZbR ...

Core Insights - The article argues that traditional SEO is becoming obsolete as Generative Engine Optimization (GEO) takes precedence due to the rise of AI-driven search engines like ChatGPT and Google's AI Mode [1][2]. Group 1: Shift from SEO to GEO - ChatGPT reached 500 million monthly active users in May, and Google launched its AI Mode, indicating a significant shift in search engine dynamics [2]. - Many startups report that a substantial portion of their traffic, up to 30%, is now coming from ChatGPT and other LLM tools [3]. - Brands are experiencing a "crocodile effect," where impressions increase but clicks decrease, largely due to AI's influence on search behavior [4]. Group 2: Differences Between SEO and GEO - GEO is essential for companies relying on online channels, contrary to the belief that it is not significant [7]. - While both GEO and SEO require high-quality content, their execution strategies differ significantly [8]. - GEO focuses on long-tail queries and aims to create comprehensive, authoritative content, unlike traditional SEO which targets high-traffic, low-intent keywords [9]. Group 3: Changes in Search Mechanisms - AI Overview is now present in over 50% of searches, up from 25% ten months ago, indicating a rapid transition towards AI-driven search results [11]. - ChatGPT currently accounts for 3% of Google's total search traffic, with projections suggesting it could reach 10% by year-end and potentially match Google in five years [11]. - Traditional SEO metrics like backlinks and keyword density are becoming less relevant, with authority and content quality taking precedence in LLM searches [13]. Group 4: GEO Implementation Guidelines - Companies should conduct a technical audit of their GEO and SEO strategies to identify areas for improvement [16]. - Establishing a clear brand positioning is crucial for gaining AI citations and user trust [16]. - Regularly updating old content and creating new authoritative content is essential for maintaining relevance in AI-driven searches [18]. Group 5: Monitoring and Optimization - Continuous tracking of LLM visibility, brand mentions, and user engagement metrics is vital for optimizing GEO strategies [21]. - Companies should aim to fill content gaps and refine their technical strategies to enhance their online presence [21]. - The entire process of implementing GEO can be initiated and potentially completed within a quarter, emphasizing the urgency of adapting to AI influences [21].

Wedbush's Dan Ives said Apple should consider buying Perplexity and its AI search engine if it wants to catch up to its peers in the AI race. https://t.co/gpIKy4vq1E ...

General Observation - When facing uncertainty and seeking guidance, Google can provide step-by-step instructions [1]

Businesses are scrambling to be cited in AI-generated answers on Google, Perplexity and ChatGPT. A new crop of nascent search engine optimization startups wants to help them stand out. https://t.co/pAPQHxGbno https://t.co/pAPQHxGbno ...

Welcome back to Overtime. Well, Reddit shares have outperformed in the last month, up 42%, but it's still down 3% for the year. Our next guest says the company is going to emerge as a surprise AI winner.He expects its revenue from AI platforms to increase exponentially by early 2027. Let's bring in Lightshed Partners co-founder, Rich Greenfield. Rich, welcome.I can't help but notice for me. Yeah. and my latest open AI queries that it seems to be getting a lot of signal probably from Reddit.There aren't a lo ...

Core Points - Locafy Limited has received a notice from Nasdaq indicating non-compliance with Listing Rule 5250(c)(2) due to the failure to file an interim balance sheet and income statement for Q2 ended December 31, 2024 [1][2] - The company has 60 calendar days, until September 1, 2025, to submit a compliance plan, which, if accepted, could grant an extension of up to 180 days to regain compliance [2] - Locafy is actively working to complete the required filing and plans to submit a compliance plan within the specified timeframe [3] Company Overview - Locafy is a software-as-a-service (SaaS) technology company specializing in local search engine marketing, founded in 2009 [4] - The company aims to revolutionize the US$700 billion SEO sector by enhancing search engine relevance and visibility for businesses through an automated platform [4]

Core Viewpoint - A class action lawsuit has been filed against Reddit, Inc. for allegedly misleading investors regarding user growth and advertising revenue, particularly in light of changes to Google's search algorithm that negatively impacted Reddit's traffic [3][4]. Group 1: Class Action Details - The class action represents investors who purchased Reddit securities between October 29, 2024, and May 20, 2025, with a deadline of August 18, 2025, to file a lead plaintiff motion [1]. - The lawsuit claims that Reddit made false statements and failed to disclose material information about the impact of Google's algorithm changes on user traffic [3]. Group 2: Allegations Against Reddit - Key allegations include that changes to Google Search's algorithm, such as the introduction of AI Overview, significantly reduced user click-throughs to Reddit [3]. - It is alleged that the increase in searches for "Reddit" did not indicate genuine user intent to visit the site, as users were finding answers directly on Google [3]. - The lawsuit asserts that these factors led to a significant drop in traffic that Reddit could not quickly offset, undermining its guidance on user growth and advertising revenue [3]. Group 3: Financial Impact - Following the release of Q1 2025 financial results on May 1, 2025, which showed a third consecutive quarter of slowing daily active user growth, Reddit's stock price declined [4]. - Analysts from Wells Fargo downgraded Reddit's stock on May 19, 2025, lowering the price target to $115 due to concerns over Google's AI features causing permanent disruption to user traffic [4]. - Baird analysts also downgraded Reddit's stock on May 21, 2025, cutting the price target to $120, citing ongoing U.S. user growth headwinds, which resulted in a stock decline of over 9% [5].