Main Argument - The core argument is that society is becoming increasingly desensitized to disinformation, leading to a dangerous indifference that erodes ethical standards and harms society [2][5][6][10] - The speaker advocates for proactive measures, specifically "weird checking," to combat disinformation by challenging the social norm of accepting lies [28][30] Problem Definition - Disinformation, defined as intentionally deceptive false information, is distinct from misinformation, which is unintentional [11][13] - The speaker highlights the phenomenon of "deception fatigue," where repeated exposure to dishonesty diminishes emotional and moral responses [20] - Disinformation has significant real-world consequences, including contributing to preventable deaths (e g, 330,000+ deaths during the HIV/AIDS epidemic in South Africa), fueling distrust in election results, and costing the global economy an estimated $78 billion USD annually [8][9] Proposed Solution - "Weird checking" is introduced as a method to counteract disinformation by questioning the normality of spreading fake news, thereby influencing social norms [28][29] - Individuals are encouraged to actively resist disinformation by calling out those who spread it, reinforcing the idea that such behavior is socially unacceptable [30][31] Social Norms and Behavior - Social norms significantly influence human behavior, and the normalization of dishonesty creates a dangerous feedback loop [23][26] - The speaker draws a parallel to the shift in social norms around smoking, suggesting that similar changes are possible with disinformation [24][25] Call to Action - The speaker urges individuals to resist passivity and actively condemn dishonesty to preserve their own moral compass and protect society from the harmful effects of disinformation [32][33][35]

Team Dynamics & Collaboration - Emotionally intelligent norms are crucial for team success, fostering support, leveraging strengths, and motivating effort [2][3] - Individualistic values prevalent in the United States often overshadow the importance of teamwork, while teams are essential for problem-solving [3][4] - Social norms significantly impact team dynamics, influencing behavior and the ability to fit in and collaborate [6][7][12] - Changing social norms can effectively reduce negative behaviors like bullying, as demonstrated by a 30% reduction in schools [13][14] - High-performing teams share emotionally intelligent norms that promote collaboration and success [15][16] Building Effective Teams - Building belonging is essential, ensuring team members feel accepted, known, and valued to encourage participation and information sharing [17][18] - Techniques like check-ins (brief personal updates) and gallery walks (sharing personal information) can foster belonging within teams [19][20][21] - Debate is necessary for innovation, but it requires a focus on the topic and relational repair to maintain positive relationships [23][24][25] - Teams should seek external perspectives from clients, customers, and thought leaders to generate new ideas and avoid insularity [27][28] Practical Implications - Improving team norms, rather than fixing individuals, is key to fostering collaboration and innovation [30][31] - Teaching team-building skills and collaborative norms in educational settings can lead to thriving teams [31] - Implementing emotionally intelligent norms can enhance efficiency and effectiveness in various settings, including families, schools, and workplaces [30]