Uh, you can't just lose people from the cable bundle who then go to the ESPN. You've got to get people who never had cable, I guess, to some extent. >> Is that the audience here.I know it was sort of when venue was up, at least as a thought, that was the thought. It's going to be people who are never, you know, never cord, so to speak. Uh, is that who you're going after.>> That is definitely the strategy. The the marketing is focusing on people that are on the sidelines. People who have cut the cord are peo ...