Core Insights - The IFA technology show in Berlin showcased a significant resurgence with major announcements, particularly focusing on 'true RGB' LED TVs that utilize dedicated red, green, and blue LEDs for color production, contrasting with traditional LCD methods [1] Company Highlights - Hisense presented its 116-inch 'RGB MiniLED' TV and an upcoming 85-inch model, while Sony demonstrated its 75-inch 'independent drive RGB LED' screen [2] - Samsung introduced its 115-inch Micro RGB screen, featuring smaller independent RGB LEDs aimed at enhancing color precision and delivery [4][5] Technology Advancements - Samsung's Micro RGB TV is noted for its extraordinary brightness levels, reportedly achieving HDR peaks in the thousands of nits, although official figures were not disclosed [8][9] - The Micro RGB technology allows for a wider color gamut and improved color purity, outperforming Hisense's 116UX in color vibrancy and consistency [12][13] - The TV's backlight control is exceptional, with Samsung claiming 15,000 separately controlled local dimming zones, leading to superior performance in dark scenes without blooming or haloing [23][25][28] Market Positioning - Samsung's Micro RGB TV is priced at $29,999/£27,999, which is higher than Hisense's 116UX at $24,999/£24,999, but its performance justifies the premium [35] - Samsung has committed to expanding its Micro RGB technology, with plans to introduce smaller and more affordable models in the future [36]