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Why U.S. businesses are jumping on the Dubai chocolate craze
CNBC· 2025-07-17 16:00
[Music] This is a Dubai chocolate bar. It's a chocolate bar stuffed with a paste of pistachios, karif or shredded filo dough, and tahini. It first went viral in 2023, and since then, it's become a global phenomenon.That was worth the hype. The original by fixed desserts is only sold in Dubai. Its scarcity has spurred an explosion of dupes, copycats, and spin-offs.you can now buy it everywhere. We're a small homegrown brand and you know we had enough chocolate just to serve like the community and all of a su ...
How The Dubai Chocolate Craze Won Over Trader Joe's, Costco And Crumbl
CNBC· 2025-05-28 07:01
This is a Dubai chocolate bar. It's a chocolate bar stuffed with a paste of pistachios, kadayif or shredded phyllo dough and tahini. It first went viral in 2023, and since then it's become a global phenomenon.That was worth the hype. The original by Fix Desserts is only sold in Dubai. Its scarcity has spurred an explosion of dupes, copycats and spin offs.You can now buy it everywhere. We're a small homegrown brand. And you know, we had enough chocolate just to serve the community.And all of a sudden, there ...