Core Insights - Oliveda International, Inc. and its subsidiary Olive Tree People Inc. are leading the G-Beauty movement in North America, with sales exceeding US$200 million in 2024 and 2025 [1] - G-Beauty represents the strictest cosmetic standards in skincare, emphasizing clean beauty principles, minimalist formulations, high safety standards, and ingredient transparency [2] Company Overview - Oliveda and Olive Tree People have been at the forefront of the waterless cosmetics movement for 23 years, also pioneering in nutricosmetics [3] - Olive Tree People Inc. experienced over 1,900% growth in North America over the last two years, achieving a valuation of over US$1 billion in 2025 [4] - The company was founded by Thomas Lommel, who has over 20 years of experience in organic certification and the production of award-winning extra virgin olive oils and waterless beauty products [5] Product Innovations - Oliveda launched the Beauty Fountain I66 in 2016, the first product to combine hydroxytyrosol and collagen peptides [3] - The brand's treatment concepts have been validated by conventional medicine and have gained recognition in major publications, being referred to as "The Next Big Thing" in the beauty industry [8] Market Presence - Oliveda operates a Europe-wide branch network and flagship stores in Berlin and Düsseldorf, alongside online sales [7] - The brand has garnered support from celebrities, including Gigi Hadid, enhancing its market visibility and appeal [8]