Core Insights - The article discusses the challenges of achieving work-life balance for entrepreneurs, particularly focusing on Nicole Bernard Dawes, a two-time founder who advocates for her employees to unplug from work while she does not follow the same practice herself [1][2]. Company Overview - Nicole Bernard Dawes founded the organic, non-GMO tortilla chip brand Late July in 2003, which was acquired by Campbell's in 2014 and fully bought in 2017 for $100 million [2][3]. - In 2018, Dawes launched a new consumer packaged goods brand, Nixie, which offers sparkling water and zero-sugar sodas, raising $27 million in funding earlier this year and selling products in over 11,000 grocery stores [2][3]. Entrepreneurial Philosophy - Dawes emphasizes the importance of work-life balance for her employees, contrasting her own relentless work ethic with the need for her team to have personal time [4][5]. - She acknowledges the self-inflicted nature of her entrepreneurial responsibilities and aims to create a work environment where her employees can also prioritize their personal lives [4][5].