Core Insights - Procter & Gamble (P&G) will serve approximately 3,500 athletes at the Milano Cortina 2026 Olympic and Paralympic Winter Games with a range of top-performing household and personal care products [1][2] - The company has introduced the "Champions Clubhouse," a unique athlete experience in the Olympic Village, offering various services and products from P&G brands [1][2] - P&G is committed to promoting access and inclusion in para sports across Italy, investing in educational programs and initiatives to support young people with disabilities [2] Group 1: Athlete Engagement and Services - P&G brands, including Bounty®, Dash®, and SK-II®, will connect with fans through athlete partnerships and Olympic-inspired campaigns [1] - Every competing athlete will receive a Welcome Kit containing premium products such as Oral-B toothpaste, Head & Shoulders shampoo, and SK-II Heritage PITERA Essence Kit [1] - The Champions Clubhouse will feature activities like gaming matchups, influencer battles, and traditional celebrations, enhancing the athlete experience [1][2] Group 2: Brand Partnerships and Campaigns - More than 25 P&G brands will launch Olympic and Paralympic Games-inspired campaigns, partnering with top athletes to highlight their products [2] - Notable athlete partnerships include two-time Gold Medalist Anna Gasser and nine-time Paralympic Gold Medalist Oksana Masters, showcasing P&G's commitment to excellence [2] - P&G's Chief Brand Officer emphasized the alignment of P&G's product performance with the dedication of athletes [2] Group 3: Community and Inclusion Initiatives - P&G is collaborating with the Fondazione Milano Cortina to implement the Gen26 education program, raising awareness of the Paralympic movement in Italian schools [2] - The company is promoting access to para sports through initiatives that support young people with disabilities, including equipment donations and free sports courses [2] - P&G has been a Worldwide Partner of the International Olympic Committee since 2010 and holds global rights with the International Paralympic Committee since 2020 [2]