Core Insights - Champion Safe Company highlights the exceptional performance of Cross Creek Outdoor Supplies, which achieved a remarkable 112% year-to-date growth from 2024 to 2025 in the Southeast region [1] - Cross Creek has been a Champion Safe dealer for nearly 25 years, known for integrity and customer-first service, and recently expanded its operations with a new building dedicated to safes [2] Company Performance - Cross Creek's new building enhances the shopping experience by showcasing a wider variety of safe models, finishes, and configurations [2] - Champion Safe's CEO praised Cross Creek's commitment to growth and customer satisfaction, emphasizing their investment in the customer experience [3][4] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made high-strength steel and offering a lifetime warranty on their products [5] - The company provides safes designed for ultimate security and fire protection, catering to customers looking to secure firearms, valuables, or important documents [4][5] Parent Company Overview - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer, apparel, and accessories, indicating a broader market strategy [6]

Core Insights - Champion Safe Company has announced a new dealer partnership with Guardian Lock & Security, expanding its market presence in Bismarck, North Dakota, which is a strategic growth move for the company in the Midwest [1][4] - Guardian Lock & Security is recognized for its professionalism and customer service, and is set to open a second location, enhancing its position as a regional provider of high-quality safes and security products [2][4] - The partnership aims to provide customers in Bismarck and surrounding areas access to Champion's full range of safes, which are designed for strength, fire protection, and security for valuables [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products made from 100% American-made steel, featuring double steel doors and a lifetime warranty [6] - American Rebel Holdings, Inc., the parent company of Champion Safe, has diversified its offerings beyond safes to include branded apparel and beverages, such as American Rebel Light Beer [6]

Scottsdale, AZ, Sept. 26, 2025 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), a premier manufacturer of high-security safes and a proud subsidiary of American Rebel Holdings, Inc. (NASDAQ: AREB), America’s Patriotic Brand, is showcasing its products this weekend at the Maricopa County Home Show at WestWorld in Scottsdale, AZ through its owned retailer, Arizona Safe Outlet (arizonasafeoutlet.com). Champion Safe has a proven track record at this show, drawing strong sales and introducing its br ...

Core Insights - American Rebel Holdings, Inc. has successfully resolved its default with Bank of America, eliminating legal risks and strengthening its balance sheet [1][2][6] - The company has consolidated its financing under a new long-term agreement with Streeterville Capital, enhancing operational flexibility and positioning for future growth [1][4][5] Financial Restructuring - The resolution of the default includes full repayment of the outstanding line of credit with Bank of America, which has closed all related litigation [6] - Foreclosure risks against Champion Safe Co. and other subsidiaries have been eliminated, protecting valuable assets [6] - The company has restructured its debt under a facility with Streeterville Capital, including a seven-year convertible exchange note with a principal balance of approximately $6.58 million maturing in June 2027 and a new $1.3 million convertible exchange note maturing in 2032 [6][10] Strategic Partnerships - American Rebel has built a strategic relationship with Streeterville Capital, completing multiple transactions since June 2025, including a $2 million investment in Damon Inc., which focuses on electric motorcycles [1][9] - The investment in Damon Inc. allows American Rebel to participate in secured creditor rights while maintaining operational flexibility [10] Operational Impact - The restructuring has lifted the burden of interest payments, allowing the company to allocate resources towards expanding its product portfolio, including safes, concealed carry gear, and American Rebel Beer [7][11] - The resolution of litigation and release of liens has strengthened the company's financial foundation, enhancing shareholder value and investor confidence [11]

American Rebel Holdings, Inc. American Rebel Holdings Inc American Rebel Holdings Inc American Rebel Holdings Inc David and his team are more than partners — they're pioneers The Big Yellow Safe FAQ NW Safe - More Than a Store — A Powerful and Growing Voice in the Industry through "Safe Space" (NASDAQ: AREB) and Champion Safe Co. are committed to doing great business with top-tier partners who share our American values and proudly stand behind them — like Northwest Safe, a respected authority and unapologet ...

This growth is more than a metric — it's a reflection of a relationship built on shared values, mutual respect, and a relentless commitment to excellence. Northwest Safe isn't just a dealer — they're a benchmark account, a thought leader, and a family-run business that has earned its place as a cornerstone of the Pacific Northwest's security landscape. Known by the Company We Keep – Champion is honored to be working with Northwest Safe "David and his team are more than partners — they're pioneers," said Tho ...

Core Insights - American Rebel Holdings, Inc. is launching its second nationwide advertising campaign to enhance brand awareness and attract new shareholders [1][4] - The campaign aims to leverage patriotic messaging and high-visibility media to engage consumers and stakeholders [1][6] Advertising Strategy - The campaign includes 2,752 television spots across 74 U.S. markets, with a focus on prime trading hours [4] - Key networks for the campaign include Comcast's CNBC, Fox News, and Fox Business, reaching approximately 95 million subscriber households [4] - Digital ads will be targeted across financial advisory and investor education platforms with a combined monthly traffic exceeding 300 million [5] Brand Messaging - CEO Andy Ross emphasizes that American Rebel represents a movement built on patriotism and American values [6] - The brand's light beer has been recognized as the fastest-growing beer in the country, reinforcing its patriotic identity [6] Media Engagement - CEO Andy Ross has actively promoted the brand through various media platforms, including appearances on Fox & Friends and Newsmax [7] - The company is utilizing a multi-channel approach to engage directly with patriotic audiences, enhancing emotional connections and business opportunities [8] Business Expansion - American Rebel Light Beer has secured over 1,100 new independent retail accounts, contributing to 57% of total sales [10] - Champion Safe Company is expanding into Colorado's high-growth market, indicating strategic growth initiatives [12] - The brand's recent launch in Mississippi marks a significant milestone in its national expansion efforts [13]

Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., is expanding its market presence through a new partnership with Seaworth Safe Sales, targeting the Rocky Mountain region, which is experiencing high demand for premium safes due to outdoor lifestyles and responsible firearm ownership [1][2] - The partnership with Seaworth is seen as a validation of Champion's brand momentum, with a significant opening order indicating strong dealer confidence in the company's strategic direction [3][4] - Under the leadership of CEO Tom Mihalek, Champion has focused on product optimization and SKU rationalization, leading to improved inventory management and sell-through rates [3][4] Company Strategy - Champion Safe is committed to American-made craftsmanship, with all products made from 100% American-made high-strength steel and offering a lifetime warranty [5] - The company is enhancing its product offerings and dealer relationships, which is expected to drive revenue growth and market share [6] - Champion's disciplined approach has resulted in increased dealer activations and order volumes, reinforcing its position as a leader in American-made secure storage [4][6] Market Position - The Rocky Mountain market is identified as one of the fastest-growing regions for premium safe demand, driven by specific lifestyle factors [2] - Champion Safe's recent product enhancements and dealer-first approach align with current consumer demands for quality and American craftsmanship [6] - The company aims to help Americans protect their valuables with trusted gear, as it continues to expand across various product lines, including safes, apparel, and beverages [6][7]

Core Viewpoint - American Rebel Holdings, Inc. is expanding its brand platform by forming a new wholly owned subsidiary, American Rebel Productions, LLC, aimed at content creation and brand storytelling aligned with its patriotic mission [1][2][9] Company Strategy - The new subsidiary will focus on developing original content that enhances the Company's patriotic identity and connects with its customer base [8] - The formation of American Rebel Productions is part of a broader strategy to diversify revenue streams and deepen customer engagement through media and entertainment [9] Leadership Changes - Doug Grau, a veteran music industry executive, will serve as a strategic advisor and is expected to be the initial President of American Rebel Productions [2][7] - Grau will step down from his current roles as President and Interim Principal Accounting Officer, with Darin Fielding taking over as Principal Accounting Officer and Corey Lambrecht becoming President [7] Brand Development - The Company was founded in 2014, inspired by the song "American Rebel," which embodies the values and spirit of a patriotic American brand [4] - Grau and CEO Andy Ross have collaborated on multiple music albums, contributing to the brand's identity as "America's Patriotic Brand" [3][4] Content and Marketing - The new venture will leverage Grau's extensive experience in content creation to amplify the American Rebel brand message [8] - The Company aims to enhance brand visibility and support the growth of its core product lines, including American Rebel Light Beer and branded safes [9]

Core Points - Champion Safe Company, a subsidiary of American Rebel Holdings, participated in the Buckeye Blast sporting clay fundraiser to support The Light Foundation [1][3] - The company donated a top-tier safe as the grand prize for the raffle, contributing to the fundraising efforts for youth empowerment programs [2][3] - The event gathered outdoor enthusiasts and community leaders, highlighting the importance of supporting youth development initiatives [3][4] Company Overview - Champion Safe Company has over 25 years of experience in safe manufacturing, focusing on high-quality products for security and fire protection [5] - American Rebel Holdings, Inc. operates in the safe manufacturing sector and has recently expanded into the beverage industry with American Rebel Beer [6]