American Rebel Holdings Inc Champion Safe Continues to Build Sales Momentum as Sports Inc. Dealers Shift to Enhanced Challenger 20 Safe Model American Rebel Holdings Inc Champion showcased its Trophy Series Independent retailers place spring orders in Phoenix as Challenger 20 replaces the Sports Inc–exclusive Model T with an integrated 120V outlet and refreshed black-chrome hardware—built with American-made steel Provo, UT, Feb. 26, 2026 (GLOBE NEWSWIRE) -- Champion Safe Company (championsafe.com), ...

American Rebel Holdings Inc. (NASDAQ:AREB) rose 37.33% in after-hours trading on Tuesday to $0.21.According to Benzinga Pro data, the stock of the Nashville-based company closed the regular session down 7.24% at $0.15.On Tuesday, Champion Safe Company, a subsidiary of AREB, partnered with Utah-based A1 Safe and Vault Company at the 2026 Western Hunting & Conservation Expo in Salt Lake City to showcase Champion safes and advanced vault door solutions.Expo Drives Sales, Dealer ExpansionAccording to Champion, ...

Group 1: Company Overview - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., is a leading manufacturer of high-security safes and participated in the Nation's Best Sports Spring Annual Market from February 10-13, 2026, in Oklahoma City [1] - The company showcased key products, including the Challenger Series and Trophy Series, aimed at independent dealers to drive sales for the upcoming spring season [1][3] Group 2: Product Offerings - The Challenger Series is designed as a high-value option, featuring American-made steel, robust locking systems, and fireboard protection, catering to a broad customer base [3][4] - The Trophy Series offers premium features for serious collectors, including reinforced door construction and two-hour fire protection, targeting customers who prioritize higher security [4] Group 3: Market Engagement - The NBS Market served as a platform for Champion Safe to strengthen dealer relationships, confirm spring orders, and showcase products, which are essential for the company's distribution strategy [1][6] - Dealers appreciated the opportunity to evaluate products in person, facilitating quicker buying decisions and better inventory planning for the spring selling season [6][8] Group 4: Commitment to Dealers - Champion Safe is dedicated to supporting independent dealers through product innovation, dealer-first programs, and hands-on sales support, aiming to help them grow their businesses in 2026 [9] - The company hosted various activities at the market, including product demonstrations and meetings, to assist dealers in assessing market needs and making informed purchasing decisions [7][9]

Core Insights - Champion Safe Company successfully showcased its products at the Nation's Best Sports Spring Annual Market, emphasizing the importance of independent dealers in the retail landscape [1][3][10] Product Highlights - The company highlighted two key product families: the Challenger Series, known for its rugged design and affordability, and the Trophy Series, which offers premium features for high-security needs [7][8] - The Challenger Series is built with American-made steel and designed for everyday use, while the Trophy Series provides enhanced security and fire protection, appealing to serious collectors and homeowners [8] Market Engagement - The Market served as a platform for Champion Safe to strengthen relationships with dealer partners, confirm spring orders, and showcase new product lines [6][10] - Dealers appreciated the opportunity to evaluate products in person, which facilitated quicker buying decisions and better inventory planning for the spring selling season [10][11] Commitment to Dealers - Champion Safe is dedicated to supporting independent dealers through product innovation, dealer-first programs, and hands-on sales support, aiming to help them grow their businesses in 2026 [13][14]

Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, demonstrated the effectiveness of its safes by preserving irreplaceable family treasures during a catastrophic house fire, highlighting the importance of real fire protection [2][5][10] Product Performance - The Champion Medalist 41 safe, despite being an entry-level model with a one-hour fire rating, successfully protected its contents during a near-total home burn, showcasing the critical nature of fire protection that works under extreme conditions [9][10] - The safe's advanced sealing systems and layered construction are designed to manage heat transfer and resist smoke and water intrusion, proving effective even after prolonged exposure to destructive fire conditions [10][11] Customer Commitment - Champion Safe Company is committed to customer satisfaction, as evidenced by their decision to replace the damaged safe at no charge, emphasizing their responsibility towards customers who trust them with irreplaceable items [15] - The company encourages collaboration with authorized dealers to ensure customers select the right safe tailored to their specific needs and risks [15] Industry Context - The incident is not isolated; Champion safes have repeatedly survived catastrophic fires, reinforcing the significance of fire ratings, materials, and construction methods in the safe manufacturing industry [11] - The narrative underscores that a safe is not merely a theft prevention tool but also a means of resilience, protecting family history and critical documents when disasters strike [17][18]

Core Viewpoint - American Rebel Holdings, Inc. will not appeal the Nasdaq delisting determination and will transition to OTC Markets, aiming for an upgrade to higher tiers as eligibility requirements are met [1][3][9] Company Strategy - The company intends to remain a fully reporting public entity, ensuring timely and transparent disclosures to maintain liquidity options for shareholders [2][11] - The decision to transition is based on the volatility of the Nasdaq market and stringent listing standards that have created challenges for small-cap companies [3][5] - The company plans to strengthen its fundamentals, improve capital access, and evaluate relisting options on national exchanges, including NYSE and Texas Stock Exchange [3][12] Business Momentum - American Rebel has executed significant strategic actions during its nearly four-year tenure on Nasdaq, focusing on business building, brand expansion, and disciplined growth initiatives [4][8] - The company has made strategic investments to support long-term value creation, including the acquisition of Champion Safe and the expansion of its Beverage Division [8] Nasdaq Delisting Details - Nasdaq determined that the company was not in compliance with the minimum bid price requirement, with the share price closing below $1.00 for 30 consecutive business days [5] - The company has undergone multiple reverse stock splits, which contributed to its ineligibility for a compliance period [6] Transition to OTC Markets - The company's securities are scheduled to be suspended from trading on Nasdaq on February 13, 2026, and a Form 25-NSE will be filed to remove the company's securities from Nasdaq listing [9][10] - The transition to OTC Markets is subject to the submission and approval of necessary forms and actions by third-party broker-dealers [10] Shareholder Communication - Shareholders will retain ownership of their shares, which are expected to transition to OTC quotation following Nasdaq's suspension process [11] - The company emphasizes that it is not going private and remains committed to being a fully reporting public company [11]

(State or Other Jurisdiction of Incorporation or Organization) Nevada 7372 47-3892903 (Primary Standard Industrial Classification Code Number) As filed with the Securities and Exchange Commission on January 15, 2026. Registration No. 333-[*] UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, DC 20549 FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 AMERICAN REBEL HOLDINGS, INC. (Exact name of registrant as specified in its charter) (I.R.S. Employer Identification No.) 218 3 Avenue ...

Core Insights - Champion Safe Company, a subsidiary of American Rebel Holdings, Inc., reported a 75% increase in orders from SafeSource USA's Farmingdale, New York location from 2024 to 2025, highlighting effective customer education and marketing strategies [1][6][11] Company Performance - SafeSource USA's Farmingdale showroom has successfully combined expert product knowledge with advanced digital marketing, leading to increased customer engagement and visibility [5][6] - The increase in orders is attributed to a fast-paced business culture in New York, where customers are proactive in researching and making purchasing decisions [6] Marketing and Customer Engagement - The marketing strategy includes targeted social campaigns, educational video content, and timely customer engagement, which have collectively driven order activity [6] - SafeSource USA will participate in the Great American Outdoor Show, providing an opportunity for direct customer interaction and showcasing Champion Safe's craftsmanship [7] Product Offering - Champion Safe Company has been manufacturing high-quality safes for over 25 years, utilizing 100% American-made steel and offering a lifetime warranty on their products [10] - The company emphasizes its industry-leading fire and security features, appealing to customers seeking premium safes [5][10]

Core Insights - Champion Safe Company reported over 35% year-over-year growth in orders from West Coast Safe Company, highlighting a strong partnership in the high-security safe market [1] - West Coast Safe Company has adapted to changing customer needs and economic conditions for over 26 years, providing exceptional service and a wide range of safes [3] - The Trophy Series by Champion Safe is noted for its superior protection and competitive pricing, contributing to increased customer demand [5][7] Company Overview - Champion Safe Company is a manufacturer of high-security safes, utilizing 100% American-made steel and offering a lifetime warranty on their products [10] - West Coast Safe Company is recognized for its knowledgeable staff and commitment to customer service, maintaining a strong online reputation across review platforms [8][4] - American Rebel Holdings, Inc. has diversified its offerings beyond safes to include beer and apparel, positioning itself as a patriotic lifestyle brand [12] Product Insights - The Trophy Series is highlighted as a key product line, featuring robust construction and fire protection capabilities, appealing to both homeowners and businesses [7] - Champion Safe's focus on dealer feedback and continuous product refinement has strengthened its market position and customer trust [9]

Core Insights - The article emphasizes the importance of investing in large safes to protect valuable comic books, particularly as the collectibles market gains traction among hobbyists and investors [3][23]. Group 1: Investment Potential - A copy of Amazing Fantasy 15, the first appearance of Spider-Man, could be valued at approximately $35,000 with a CGC grade of 4.0, while a near-pristine copy sold for $3.6 million in 2021, highlighting the significant investment potential in rare comics [1]. - The growing interest in comic book collecting and investment suggests a rising market for collectibles, making protective measures essential for owners [3]. Group 2: Safe Recommendations - The article lists seven large safes designed for comic protection, with interior sizes ranging from 6.4 to 17.6 cubic feet, featuring various security mechanisms [3][4]. - Each safe is detailed with specifications, including dimensions, weight, fireproof capabilities, and security features, providing potential buyers with comprehensive options for safeguarding their collections [5][7][10][12][15][17][20]. Group 3: Security Features - Safes like the BUTISOW Heavy Duty Drop Safe can withstand temperatures of 1,550 degrees Fahrenheit for about 30 minutes, while the Global Industrial Burglary-Proof Safe can endure extreme conditions, including a 30-foot drop and temperatures of 1,830°F for over two hours [5][14]. - Many safes include advanced security features such as dual-unlocking mechanisms, anti-theft alarms, and hidden compartments, enhancing the protection of valuable items [8][16][21]. Group 4: Pricing and Availability - Prices for the recommended safes range from $299.99 to $1,699, making them accessible for various budgets while ensuring high levels of security for valuable comic collections [11][19][22].