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付费用户破1.2亿,月活连跌14季,腾讯音乐的“甜蜜”与“焦虑”
3 6 Ke· 2025-05-14 10:42
Core Insights - Tencent Music reported impressive financial results for Q1 2025, with revenue of 7.36 billion yuan and net profit of 2.23 billion yuan, driven primarily by online music services which accounted for nearly 80% of total revenue [1][2] - Despite financial growth, Tencent Music faces significant challenges with a continuous decline in active users for 14 consecutive quarters, with a current monthly active user count of 555 million [2][3] - The competitive landscape is shifting from copyright battles to ecosystem integration, with rivals like ByteDance's "Soda Music" and NetEase Cloud Music posing increasing threats [1][3] Financial Performance - Tencent Music's Q1 2025 revenue grew by 8.7% year-on-year, while adjusted net profit increased by 22.8% [2] - Online music service revenue reached 5.8 billion yuan, with subscription revenue at 4.22 billion yuan, reflecting year-on-year growth of 15.9% and 16.6% respectively [2] - The number of paying users rose by 8.3% year-on-year to 122.9 million, with average revenue per paying user (ARPPU) increasing from 10.6 yuan to 11.4 yuan [2] User Base Challenges - Tencent Music's monthly active user count has been declining since Q4 2021, with a loss of 1 million users in Q1 2025 [2][3] - The market is witnessing a shift in user payment behavior, with 48.6% of users only occasionally paying for music, indicating that the payment model is not fully matured [3] Competitive Landscape - The social entertainment segment of Tencent Music is under pressure, with revenue declining by 11.9% year-on-year to 1.55 billion yuan [6] - Competitors like Soda Music are rapidly gaining traction, with nearly 100 million monthly active users and a strong presence among the younger demographic [3][6] - Tencent Music's content strategy includes partnerships with major music labels and independent artists, but it faces stiff competition from NetEase Cloud Music, which has also expanded its content library significantly [5][6] Future Growth Opportunities - Tencent Music is reportedly considering acquiring Ximalaya, which could enhance its position in the in-car audio market and diversify its content offerings [7][8] - The company is focusing on the in-car music consumption market, which is becoming increasingly competitive, with rivals like NetEase Cloud Music and Ximalaya also targeting this segment [7][8] - The success of Tencent Music's audio drama "Tomb Raider Notes" indicates potential in the audio content space, showcasing the platform's ability to attract users with diverse content [9]
付费用户破1.2亿,月活连跌14季,腾讯音乐的“甜蜜”与“焦虑”
美股研究社· 2025-05-14 10:28
来源 | 美股研究社 当全球音乐产业在AI作曲、元宇宙演唱会等新技术浪潮中激烈竞逐时,中国数字音乐市场的"隐 形冠军"腾讯音乐交出了一份令人惊喜的答卷——2025年一季度营收73.6亿元、净利润22.3亿 元,核心业务在线音乐收入占比逼近80%。 然而,这份财报的B面,是活跃用户连续14个季度流失的隐痛,是字节跳动"汽水音乐"以抖音生 态为矛直插腹地的威胁,更是网易云音乐以社区黏性实现反超的步步紧逼。 数字音乐市场的战火从未停歇,但胜负手已悄然转移:从版权争夺转向生态闭环,从付费订阅转 向场景渗透,从流量收割转向价值深耕。 当腾讯音乐用"提纯用户"筑起护城河时,对手们正以更锋利的武器——短视频的即时满足、车载 场景的碎片化消费、AI的精准投喂——撕开缺口。 这场战役的终局,或许不属于某个单一平台,而是属于那些能同时驾驭技术、内容与用户心智 的"全能王者"。 传 统 业 务 承 压 A I 技 术 成 破 局 关 键 财务亮眼但用户根基动摇,在线音乐"量价双升"能否持续? 腾讯音乐发布的一季度财报展现出高质量增长态势。报告期内,公司营收达73.6亿元,同比增长 8.70%;调整后净利润为22.3亿元,同比增长2 ...
一季度净利同比双位数增长,腾讯音乐开始躺着数钱?
3 6 Ke· 2025-05-14 00:38
北京时间5月13日港股盘后、美股盘前,腾讯音乐发布了2025年一季度财报。 财务层面,腾讯音乐在一季度持续实现高质量的增长:实现营收73.6亿元、调整后净利润22.3亿元,分别同比增长8.70%和22.8%。其中,成为核心引擎的 在线音乐业务继续"高飞",在线音乐服务、在线音乐订阅两项业务收入分别为58.0亿元、42.2亿元,同比分别增长15.9%和16.6%。 业务层面,核心数据——付费用户和付费率也沿着过去几个季度的上升曲线平稳发展。季度内,在线音乐付费用户数同比增长8.3%至1.229亿,单个付费 用户月均收入(ARPPU)从2024年同期的10.6元增长至11.4元。 一切看起来是那么的欣欣向荣,可当我们穿透表面的繁华,深入探究后会发现,在看似蓬勃的发展图景下,腾讯音乐仍有焦虑如藤蔓般肆意生长,紧紧缠 绕着它前行的每一步。 成长确幸背后的掣肘 实际上,我们对腾讯音乐一季度报最客观的解读,应该是有喜有忧。 喜,开篇已经说明,在线音乐成为腾讯音乐最具优势的一张底牌,一季度占总收入近八成,而忧之所在也很明晰——这张底牌并非坚不可摧。 自2021年四季度首次出现同比下滑至今年一季度,腾讯音乐的在线音乐月活跃用 ...
B站最年轻前高管,想做全球最具影响力的游戏音乐嘉年华 | 36氪专访
3 6 Ke· 2025-05-13 06:24
Core Insights - The Utopia Festi game music carnival (UF) aims to become the world's largest game music festival brand, showcasing a diverse lineup of 21 popular game IPs, including globally recognized titles like "League of Legends" and "Final Fantasy" [5][11][28] - The event is organized by EUPHORIC PRODUCTION, founded by Ayu, who has extensive experience in event planning and resource integration from his previous role at Bilibili [5][10][20] - The festival's ambitious scale and high production quality are driven by Ayu's commitment to delivering an exceptional user experience, even at the risk of incurring significant losses [12][26][27] Group 1: Event Planning and Execution - The process of securing IP rights for UF was challenging, particularly with overseas companies, but Ayu's persistence and strategic networking eventually led to successful partnerships with major game developers [7][9][10] - The production cost for UF exceeded 30 million RMB, reflecting the high standards set for the event [10][11] - Initial ticket sales faced difficulties, prompting the team to enhance marketing efforts and collaborate with influencers to boost visibility and sales [12][16][18] Group 2: Market Position and Challenges - UF's ticket sales initially fell short of expectations, highlighting the challenges of marketing a new format that lacks the built-in audience of traditional music festivals [13][14][28] - The event's capacity was later reduced by more than half due to venue restrictions, leading to projected losses of around 10 million RMB, which would impact the company's financial stability [17][18][28] - Despite these challenges, the festival is seen as filling a significant gap in the market for game-related events, with potential for future growth and brand recognition [28][29] Group 3: Vision and Future Plans - Ayu's vision for UF includes not only creating a successful event but also providing a platform for composers and performers to gain recognition and income [20][27] - The long-term strategy involves expanding UF's reach internationally, with plans to bring the festival to Japan, thereby enhancing its global brand presence [26][28] - The commitment to quality and user experience is prioritized over immediate financial returns, reflecting a belief in the potential for future profitability as the market for game music festivals develops [25][27][29]
民谣不火了,是因为「爷们儿要脸」吗?
36氪· 2025-05-12 13:07
以下文章来源于毒眸 ,作者毒眸编辑部 毒眸 . 看透娱乐,死磕真相 《南山南》好写,但观众不爱听了。 文 | 芝士雪糕 编辑 | 刘南豆 来源| 毒眸(ID:DomoreDumou) 封面来源 | 视觉中国 视频中马頔的表情、神韵,以及"北京孩子""爷们儿要脸"这些经典发言,让这段发布于 2020年4月的古早视频在近期迅速翻红,并成为各大短视频模仿博 主的趁手选题。马頔也被网友们调侃为"赛级北京人"。 《我是唱作人》(图源:抖音) 很快,马頔本人发布了看自己被模仿视频的reaction,展现了自己"不较真"的心态,并再次登上各大平台热门,这场网络狂欢最终以当事人下场一起玩梗 而告终。 从产业的视角来看,爆梗的背后更有讨论价值的是,马頔为什么想和《南山南》"那种歌"撇清关系?如果他放弃"北京孩子"的体面,再写几首《南山 南》,放在如今的音乐市场下,真的会爆火吗? 要认真回答这些问题,还得从那三位唱民谣的"北京孩子"说起。 没人想到,马頔会以这样的形式重新进入大众视野。 这一次火的不是他的音乐,而是网友考古马頔在《我是唱作人2》中的谈话片段,"《南山南》那种歌,说实话分分钟写出来,不用一星期,三天!""为什 么我 ...
当科学遇见音符:40赫兹声波叩响记忆之门
Zhong Guo Xin Wen Wang· 2025-05-09 10:17
中新网北京5月9日电(记者 左宇坤)如果记忆如同橡皮擦下的字迹,还有什么能留住消失的过去?如果有 一个恢复记忆的机会,你想听他再吹一次笛子,还是想和她再唱一首歌? 阿尔茨海默症,被称为"无情的记忆杀手",会导致记忆力和其他认知能力的进行性下降。面对这一特殊 群体,音乐被认为可以带给他们积极的影响。 2024年11月起,中国网络社会组织联合会携手中国互联网发展基金会、中国新闻网,由中国互联网发展 基金会中国正能量网络传播专项基金资助支持,组织开展"数爱无疆"数字公益故事征集展播活动,最终 遴选出50个具有代表性的数字公益故事,腾讯音乐"听见·记忆的回响"40赫兹伽马音乐疗愈公益企划入 选。 40赫兹的力量 忘了自己在哪里、要干什么,没有了时间空间的定向能力……当前,中国的阿尔茨海默病患者约千万。 世界卫生组织数据显示,全球每3秒钟就有1例痴呆患者产生。 阻止这快得让人揪心的数字,民众的认识、医学的干预以及全社会的协作都是亟待解决的问题。 40赫兹,这个肉眼不可见的低频振动,正从冷冰冰的实验室参数转化为温暖的艺术表达。 随着对国内外最新医学研究的关注,腾讯音乐了解到使用40赫兹伽马音频,有机会改善阿尔兹海默病患 ...
北京科博会现场东城展示“科创金三角”,互动项目人气爆棚
Xin Jing Bao· 2025-05-08 14:29
Group 1: Event Overview - The 27th China Beijing International Science and Technology Industry Expo opened on May 8 at the National Conference Center, with Dongcheng District showcasing a "Science and Innovation Golden Triangle" theme and inviting 35 companies to participate [1] - The Dongcheng exhibition area launched 21 new products and technologies, including 5 in the "Technology + Culture" sector, 4 in "Technology + Healthcare," and 12 in "Technology + Future Industries" [1] Group 2: Key Exhibits and Innovations - The highlight of the cultural industry section was the Poly Culture's multi-functional cultural relic holographic display cabinet, which has obtained patents for its design and a 3D holographic interactive system, allowing viewers to interact with digital models and real artifacts [1] - In the healthcare sector, Beijing Union Medical College Hospital showcased two original automated dental pulp treatment devices and a digital assessment and intervention system for frailty and sarcopenia, while MaiSheng Medical presented a miniaturized proton therapy device for cancer treatment [2] - The "Technology + Future Industries" circular exhibition area focused on four advanced fields: AI + headquarters digitization, Beidou navigation + smart cities, 6G + next-generation communication technology, and new energy and green low-carbon transformation [3] Group 3: Industry Development and Future Outlook - Dongcheng District aims to establish a new benchmark for integrated development of "Science and Innovation + Livability and Employment," focusing on chip design, healthcare, and central enterprise digitization [3] - The area is strategically developing a 10.8 square kilometer zone with a "three-axis, three-core, multi-point" layout, attracting major foreign enterprises like Intel and Qualcomm, and top financial institutions [3] - The resource aggregation in the "Science and Innovation Golden Triangle" is expected to significantly enhance the district's innovation capacity in the next two years [3]
Warner Music(WMG) - 2025 Q2 - Earnings Call Transcript
2025-05-08 13:32
Warner Music (WMG) Q2 2025 Earnings Call May 08, 2025 08:30 AM ET Company Participants Kareem Chin - Senior VP & Head of Investor RelationsRobert Kyncl - CEOBryan Castellani - Executive VP & CFOMichael Morris - Senior Managing DirectorBenjamin Black - Co-Head Internet Equity ResearchKutgun Maral - DirectorStephen Laszczyk - Vice President Conference Call Participants Batya Levi - Managing Director - Communications, Media & Infrastructure AnalystNone - Analyst Operator Welcome to Warner Music Group's Second ...
Warner Music(WMG) - 2025 Q2 - Earnings Call Presentation
2025-05-08 13:10
FISCAL Q2 2025 Earnings Snapshot © Warner Music Group 2025 Confidential 1 Non-GAAP Financial Measures This presentation contains certain non-GAAP financial measures. We provide reconciliations to these non-GAAP financial measures to the most directly comparable GAAP financial measures in our earnings press release, which can be found on our website at investors.wmg.com. © Warner Music Group 2025 Confidential This presentation is a supplement to, and should be read in conjunction with, Warner Music Group's e ...
Warner Music Group Corp. Reports Results for Fiscal Second Quarter Ended March 31, 2025
Globenewswire· 2025-05-08 11:30
Financial Highlights Q2 Performance Driven by Revenue Growth Across Recorded Music and Music PublishingCost Savings Plans on Track, With Reinvestment Initiatives AcceleratingYear-to-Date Operating Cash Flow and Free Cash Flow Increased by 53% and 59%, Respectively For the three months ended March 31, 2025 Total revenue decreased 1%, or increased 1% in constant currencyNet income decreased 63% to $36 million versus $96 million in the prior-year quarterOperating income increased 41% to $168 million versus $11 ...