Core Insights - Leslie's, Inc. has appointed Amy College as the new Chief Merchandising and Supply Chain Officer effective July 20, 2025, succeeding Moyo LaBode who left the company on July 15, 2025 [1][2] Company Overview - Leslie's, Inc. is the largest direct-to-customer brand in the U.S. pool and spa care industry, serving both residential customers and pool professionals nationwide [4] - The company operates over 1,000 physical locations and a robust digital platform, providing a wide range of essential pool and spa care products [4] Leadership Experience - Amy College brings over 25 years of retail operations leadership experience, having previously served as Chief Merchandising and Supply Chain Officer at Petco and held various leadership roles at Best Buy [2][3] - Her responsibilities will include merchandising, inventory, supply chain, logistics, manufacturing, and overseeing the company's digital marketplace business [1][2] Strategic Vision - The CEO of Leslie's expressed confidence in Amy College's strategic vision and operational expertise, highlighting her values-driven leadership style and commitment to customer experience as key factors for the company's transformation initiatives [3]

Financial Performance & Growth - FY21 sales reached over $1.3 billion, with a 20.7% sales growth[14] - FY21 Adjusted EBITDA was $271 million, reflecting a 48.0% growth[14] - First half of Fiscal Year 2022 (1H22) sales were $413 million, a 22% increase[26] - 1H22 Adjusted EBITDA grew by 5.5% to $10 million, with an Adjusted EBITDA margin of 2.4%[26] - The company revised its Fiscal Year 2022 sales guidance to $1.575 billion - $1.610 billion, representing a 17%-20% growth[30] - Revised Fiscal Year 2022 Adjusted EBITDA guidance is $315 million - $330 million, a 16%-22% increase[30] Strategic Initiatives & Market Position - The U.S pool & spa aftermarket opportunity is estimated at $14 billion[21] - The company operates 970 locations across 39 states[23, 29] - Digital properties capture 60% of specialty direct-to-consumer pool traffic[23] - The PRO business grew by 27% in 1H22 and accounts for approximately 15% of Last Twelve Months (LTM) total sales[29]

Core Insights - Leslie's, Inc. has launched a refreshed Pool Perks Rewards Program featuring loyalty tiers aimed at enhancing customer experience and engagement [1][2] Company Overview - Founded in 1963, Leslie's is the largest direct-to-customer brand in the U.S. pool and spa care industry, serving both residential customers and pool professionals [5] - The company operates over 1,000 physical locations and a robust digital platform, providing a wide range of essential pool and spa care products [5] Pool Perks Rewards Program - The new tiered rewards program allows members to earn 1 point per dollar spent, with additional benefits as they progress through the tiers [3] - Members receive qualified free shipping on orders over $75, and are eligible for local events and unique bonuses throughout the year [3][4] - Perks Members earn a $1 reward for every 50 points, Perks Elite Members earn a $1 reward for every 33 points and receive a $5 bonus reward, while Perks MVP Members earn a $1 reward for every 20 points and receive a $10 bonus reward [6]

Core Insights - Leslie's, Inc. has launched a refreshed Pool Perks Rewards Program featuring loyalty tiers aimed at enhancing customer experience and engagement [1][2] - The program is designed to reward residential customers for their purchases while promoting customer centricity and convenience [2] Program Details - Members earn 1 point per dollar spent, qualify for free shipping, and can participate in local events and bonuses as they progress through the loyalty tiers [3] - Perks and Perks Elite members receive free shipping on orders over $75, with additional charges for oversized items and same-day delivery [4] - Members can start earning rewards by visiting local stores or signing up online [4] Membership Benefits - Perks Members earn a $1 reward for every 50 points, while Perks Elite Members earn a $5 bonus reward and a 25% off coupon upon becoming an Elite Member, earning $1 for every 33 points [6] - Perks MVP Members receive a $10 bonus reward and a 50% off coupon upon becoming an MVP Member, earning $1 for every 20 points [6] Company Overview - Founded in 1963, Leslie's is the largest direct-to-customer brand in the U.S. pool and spa care industry, serving both residential customers and pool professionals [5] - The company operates over 1,000 physical locations and a robust digital platform, providing a wide range of essential pool and spa care products [5]