Group 1 - The core viewpoint of the articles indicates a decline in investment and financing activity within China's short video industry, particularly since 2019, with only three financing events recorded by April 2025 [1] - The financing activities are concentrated in major cities like Beijing and Shanghai, which have the highest number of financing events at 10 each, followed by Guangdong with 7 and Zhejiang with 5 [2] - The user base for short videos in China has grown from approximately 600 million in 2018 to over 1 billion by 2023, but the growth rate has recently slowed, with a decrease of 13 million users compared to the previous year [6] Group 2 - Users are increasingly motivated by practical purposes when watching short videos, with the desire to "broaden knowledge and expand horizons" surpassing the need to "relieve stress and pass time," now accounting for 57.3% of users, a 13 percentage point increase from 2023 [7] - The majority of users (86.8%) seek practical content, with specific purposes including acquiring news (55.6%), learning practical skills (47.7%), and obtaining useful life information (45.0%) [8] - The short video user engagement rate has remained high, with 93.8% of users in 2024, maintaining the leading position in the online audio-visual application sector for six consecutive years [6]

Core Insights - The article emphasizes the trend of cross-platform operations as a crucial survival strategy for content creators in the short video industry, especially in light of growth stagnation on single platforms [2][4]. Group 1: Cross-Platform Operations - In 2023, short video creators are facing growth bottlenecks on single platforms, necessitating a multi-platform distribution strategy to enhance visibility and engagement [4]. - A knowledge-based account, after reaching 500,000 views on a single platform, experienced stagnation but gained over 100,000 followers on a new platform within two weeks through cross-platform distribution [4]. Group 2: Core Value of Multi-Platform Distribution - The aggregation effect of traffic allows quality content to trigger multiple recommendation mechanisms across different platforms, with data showing that a video with 100,000 views on Platform A can still achieve 50,000 to 80,000 views on Platform B [6]. - A beauty account demonstrated a consumer loop by targeting different age demographics on platforms like Douyin and WeChat, effectively converting content engagement into product sales [6]. Group 3: Risk Mitigation Mechanism - During the algorithm adjustment period of Douyin in 2022, a fashion account successfully mitigated traffic crises through multi-platform strategies, with data indicating that accounts operating on three or more platforms have a 60% increase in risk resilience [7]. Group 4: Operational Challenges and Solutions - Content adaptation remains a challenge, as directly transferring videos results in an average view count of only 29% compared to adapted videos. Establishing a "central kitchen" workflow can enhance video performance, as evidenced by a review account that increased views by 239% using this method [8]. - Utilizing intelligent distribution tools can save 60% of operational time, with a recommendation for multi-platform management tools to automate synchronization and data tracking, leading to a 45% increase in operational efficiency for a certain MCN organization [9]. Group 5: Advanced Operational Techniques - Understanding platform characteristics is essential, with Douyin focusing on "3-second suspense + information bombardment," WeChat emphasizing social sharing, and Bilibili prioritizing interactive comments [10]. - A narrative account faced a 40% drop in recommendations due to content homogenization across platforms, suggesting quarterly content audits to retain and optimize the top 30% of content for each platform [11]. Group 6: Smart Tool Applications - AI generation tools can quickly produce multiple title options, while smart voice tools ensure audio consistency across platforms, and dynamic QR codes facilitate precise cross-platform traffic [12].

Core Viewpoint - The article discusses the challenges faced by short video creators in achieving high view counts and offers solutions to improve content visibility and engagement. Group 1: Content Quality - Improving the quality of short video content is essential to attract viewers, which includes adding humor, creativity, and engaging storytelling [3] - Enhancing production quality, such as video clarity and editing smoothness, can significantly improve user experience [3] Group 2: Promotion Strategies - Effective promotion is crucial; high-quality content needs sufficient exposure to reach a larger audience [3] - Utilizing social media platforms for video distribution and engaging with users can increase visibility [3] - Collaborating with other creators and employing marketing tactics like giveaways can enhance audience reach [3] Group 3: Tagging and SEO - Choosing appropriate tags is vital for user discovery, as relevant tags improve search engine matching [5] - Monitoring trending tags and adjusting them accordingly can boost video exposure [5] Group 4: Community Engagement - Actively participating in relevant social media communities allows creators to share experiences and techniques, thereby expanding their influence [5] Group 5: Continuous Improvement - The competitive nature of the short video industry necessitates ongoing innovation and improvement [7] - Understanding market trends and audience needs is important for adjusting creative direction [7] - Learning new technologies and tools can enhance production capabilities [7]