Financial Data and Key Metrics Changes - The company reported revenue of $11 million for Q4 2024, down from $14.5 million in Q4 2023, with a gross profit of $4.9 million compared to $7.5 million last year [7] - Adjusted EBITDA for Q4 2024 was approximately $500,000, a decrease from $2.8 million in the previous year, with annual recurring revenue (ARR) at a run rate of $16.8 million [7][10] - The company achieved a record annual revenue exceeding $50 million with an adjusted EBITDA margin of 10% for the full year [6] Business Line Data and Key Metrics Changes - The company completed 56 site installations in Q4 at an average sale price of $30,000, with expectations for a moderate increase in installations in the second half of 2025 [18] - The introduction of the AdLogic CPM plus platform is expected to enhance targeting precision and reduce costs for customers, positioning the company as a comprehensive ad tech solution provider [9] Market Data and Key Metrics Changes - The company is experiencing strong demand for its solutions, particularly in the quick-service restaurant and retail sectors, with significant projects in the pipeline [12][16] - The sports and entertainment sector has seen growth, with three MLB projects awarded in Q1 2025 and additional POCs ongoing at various venues [17] Company Strategy and Development Direction - The company aims to accelerate revenue growth in the second half of 2025, driven by better economies of scale and higher margins [10] - The focus is on enhancing customer experience through innovative solutions and expanding the retail media network offerings [12][16] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in overcoming the current operational challenges and anticipates a strong performance in 2025, despite a weaker Q1 [52] - The company is optimistic about the resolution of contingent liabilities, which will provide financial flexibility and allow a focus on growth [10][11] Other Important Information - The company has settled its contingent liability related to the acquisition of Reflex Systems, involving a $3 million cash payment and a $4 million promissory note [10][11] - The company achieved SOC2 Type one compliance, with expectations to reach Type two certification by year-end, enhancing its credibility with enterprise customers [19] Q&A Session Summary Question: Commentary on customer conversations regarding the frozen pipeline - Management noted that customers are beginning to move projects forward after a period of stagnation, with expectations for several projects to finalize soon [21][22] Question: Impact of tariffs on business - Management indicated that while there are concerns about tariffs, most components are domestically sourced, and only slight increases in costs are expected [24] Question: Adoption of the new AdLogic platform by existing customers - Customers are embracing the AdLogic platform as it enhances their digital operations, leading to potential margin improvements [34] Question: Visibility and flexibility from the new ERP system - The new ERP system is expected to provide significant cost management benefits and improve operational metrics [37][38] Question: Progress with channel partners - The company is actively recruiting and signing new channel partners, with demand for licenses increasing [42] Question: Details on the contingent consideration settlement - The settlement includes a six-year warrant with a strike price of $3.25, totaling approximately $800,000 [48] Question: Expectations for revenue growth in 2025 - Management expects year-over-year revenue growth in 2025 to exceed 2024 levels, with adjusted EBITDA profitability anticipated in Q1 [52][53] Question: Dynamics of customer adjustments impacting ARR - Two large customers made adjustments that led to a temporary decline in ARR, but management expects to recover this revenue in 2025 [101][102] Question: Future cash flow dynamics on major projects - Cash flow can vary significantly based on whether projects are privately or publicly funded, with deposits typically required for private projects [78] Question: Clarification on adjusted EBITDA margin expectations - Management aims to achieve a 15% adjusted EBITDA margin by the end of the year, with expectations for revenue growth to support this target [81][84]

Core Insights - Pixalate released the February 2025 Publisher Trust Index (PTI) for Germany, highlighting top websites and mobile apps for programmatic ad quality [1][2] - The index evaluates various platforms, including web, Apple App Store, Google Play Store, and CTV apps [1][2] Germany Website PTI Rankings - The top websites for programmatic ad quality in Germany are theguardian.com and spiegel.de, with yahoo.com also ranking highly [5] Germany Mobile PTI Rankings - The leading mobile apps in the Apple App Store are Toy Blast and Number Match, while GoalAlert and Mahjong Club top the Google Play Store [6] - The rankings for mobile apps reflect a comprehensive assessment of quality metrics [2][5] Germany Connected TV PTI Rankings - Pluto TV is the top-ranked CTV app on Amazon Fire TV, indicating strong performance in the connected TV space [6] Data Analysis - Pixalate's data science team analyzed over 38 billion global open programmatic ad impressions across more than 14 million websites and apps to compile the global Publisher Trust Indexes [4]

Financial Data and Key Metrics Changes - In Q4 2024, revenue reached $90.1 million, a 40% increase year-over-year, exceeding guidance by 6% [63] - Contribution ex-TAC for Q4 totaled $54.4 million, up 28% year-over-year, and 3% above guidance [64] - For the full year 2024, revenue totaled $289.2 million, a 30% increase over 2023, with adjusted EBITDA rising to $44.4 million, up 53% year-over-year [60][61] Business Line Data and Key Metrics Changes - CTV ad spend increased over 40% in 2024, accounting for over 40% of total ad spend on the platform [14][68] - The number of customers generating significant levels of contribution ex-TAC increased by 42% year-over-year [65] - Direct access CTV ad spend increased nearly 70% in 2024, representing over 50% of total CTV ad spend on the platform [47] Market Data and Key Metrics Changes - CTV accounted for over 40% of ad spend on the platform, with a notable increase in demand for addressability and measurable insights [14][18] - Political spending contributed just over 3% of total contribution ex-TAC in Q4, consistent with previous quarters [67] - The overall market for programmatic advertising is projected to grow approximately 13 to 14% in 2025 [78] Company Strategy and Development Direction - The company is focused on enhancing its CTV targeting and measurement capabilities through acquisitions like Iris TV and Locker [79] - Viant aims to leverage AI technology to improve advertising efficiency and effectiveness, with plans to roll out AI measurement and analysis in Q2 2025 [33][82] - The strategy includes positioning itself as a leader in addressability and measurement across all channels of the open Internet [22][37] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in continued growth driven by CTV proliferation, leadership in addressability, and AI innovation [12][38] - The company anticipates that the shift of ad spend from linear TV to CTV will accelerate, with a total addressable market for CTV expected to grow significantly [44] - Management highlighted the importance of enabling publishers to utilize their first-party data effectively in the advertising ecosystem [92] Other Important Information - The company ended Q4 with over $205 million in cash and cash equivalents, with no debt [73] - The acquisition of Locker is expected to enhance the company's identity and addressability solutions, contributing to long-term growth [25][79] - The company has a share repurchase program in place, having purchased 2 million shares of Class A common stock [75] Q&A Session Summary Question: Can you explain the logic behind the Locker acquisition? - Management explained that Locker reduces friction in integrating household ID with publisher identity, making it easier for publishers to utilize their first-party data [87][92] Question: How much revenue did Iris contribute in the quarter? - Management indicated that Iris contributed about 1% of total revenue in the quarter [100] Question: What is the strategic fit of the Locker acquisition? - Management stated that Locker is primarily aimed at accelerating the adoption of household ID and Iris ID while serving as a utility for the open Internet [105] Question: How has the market been performing post-election? - Management noted that there is a mixed bag in the market, with significant exposure to display advertising being a weakness, but overall, they experienced strong performance [114][116] Question: What are the expectations for scaling Viant AI in 2025? - Management highlighted that Viant AI is expected to increase wallet share and attract new customers due to its efficiency in planning and executing campaigns [130]