Core Viewpoint - Tambor Group Limited has submitted its prospectus to the Hong Kong Stock Exchange, revealing its financial performance and operational strategies for the upcoming years [1][4]. Financial Performance - The company's net profits for the years 2022, 2023, 2024, and the first half of 2025 are projected to be approximately 86 million, 139 million, 107 million, and 36 million RMB respectively [1]. - Revenue figures for the same periods are estimated at around 732 million, 1.021 billion, 1.302 billion, and 658 million RMB, with corresponding gross profits of approximately 368 million, 576 million, 715 million, and 357 million RMB [4]. - The gross profit margins are expected to be 50.2%, 56.5%, 54.9%, and 54.2% for the respective years [4]. Sales Channels - The company relies heavily on leading e-commerce platforms such as Tmall, JD.com, and Vipshop, as well as social commerce platforms like Douyin, Kuaishou, and WeChat Mini Programs for online marketing and sales [4]. - Revenue generated from online channels for 2022, 2023, 2024, and the first half of 2025 is projected to be approximately 226 million, 349 million, 626 million, and 347 million RMB, accounting for 30.9%, 34.1%, 48.1%, and 52.7% of total revenue respectively [4][5]. Market Competition - The company faces intense competition in the professional outdoor apparel industry, with a fragmented market where the top ten brands only account for 24.3% of the retail market share as of 2024 [7]. - Competitors include established international brands and local companies aiming to capture a share of the growing professional outdoor apparel market in mainland China [7]. Seasonal Impact - The company's operational performance is influenced by seasonal fluctuations, with higher sales typically occurring in the first and fourth quarters of each year due to holiday promotions and consumer behavior [6]. - The company prepares for peak sales seasons by planning inventory and procurement strategies at the beginning of each year [6]. Store Expansion - The company's growth is partially dependent on the expansion of its offline store network, which includes both self-operated and distributor-operated stores [8]. - The number of offline stores is projected to increase from 486 in 2022 to 568 by the first half of 2025 [8].