Core Insights - The online emotional social market in China is projected to reach 22.6 billion yuan in 2024, with a user base of approximately 280 million, making it the largest single market globally [1] - The shift in online dating from "matching relationships" to "companionship growth" reflects a deeper social need for diverse emotional connections [1] - Despite a decline in marriage registrations, the user base for online emotional social platforms continues to grow, indicating a rising interest in internet-based dating solutions [2] Industry Trends - The number of marriage registrations in China dropped to 7.68 million in 2023, nearly halving from 13.47 million in 2013, highlighting a decreasing willingness among young people to marry [2] - The average monthly active users for MiLian Technology increased from under 2 million to nearly 10 million over the past five years, showcasing significant growth in user engagement [2] - The platform "Yidui" has an average monthly usage time of 8.0 hours and a seven-day retention rate of 72.1%, indicating strong user commitment to online emotional social services [2] Regulatory and Compliance - MiLian Technology has maintained a "zero penalty" record since its inception, which is rare in an industry facing increasing regulatory scrutiny [3] - The company prioritizes user safety through a dual approach of technological prevention and value guidance, aiming to create a trustworthy social environment [3][4] - MiLian Technology actively collaborates with law enforcement agencies to combat fraud, participating in initiatives like "anti-fraud live broadcasts" and establishing police workstations on its platform [5] Technological Innovations - The "Yidui" platform utilizes video dating and real-time interaction, enhancing user matching efficiency and safety through algorithms and AI recognition [4] - Monthly risk control analysis reports are published to track new fraud methods, with increased monitoring during key periods like Valentine's Day and the Spring Festival [4] - The proactive approach to regulation and transparency distinguishes MiLian Technology from competitors who typically focus solely on profit [5]