传统酒类行业
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劲牌:以客户友好为中心 引领大健康产业共赢共荣
Cai Jing Wang· 2025-05-28 08:24
Core Viewpoint - The article emphasizes the transition from transactional cooperation to symbiotic partnerships in the health product industry, highlighting the importance of long-term relationships and shared values among stakeholders [1][3]. Group 1: Long-term Partnerships - The company has established a strong network of over 1,000 product distributors globally, with the longest partnership lasting 39 years and 204 distributors having collaborated for over 20 years [5]. - The focus is on sustainable long-term cooperation rather than short-term commercial gains, valuing soft skills like shared values and integrity over hard assets [4]. - All partners are required to sign a "Clean Cooperation Agreement" to prohibit unethical practices, supported by an auditing department and an anonymous reporting platform to ensure transparency [4]. Group 2: Innovative Cooperation Models - The company has addressed quality issues in construction projects by balancing quality and cost, ensuring that partners can maintain reasonable profit margins while adhering to company values [7]. - Efforts to enhance local logistics capabilities include providing customized TMS systems and professional management training, resulting in improved competitiveness for local logistics firms [8]. - The company supports distributors facing market challenges by offering policy support and tailored assistance, fostering a healthy growth environment for partners [9]. Group 3: Sustainable Future - A training program for the next generation of distributors has been established to ensure continuity and stability in the market, with 151 "second-generation" distributors having completed training and market experience [10]. - The company employs a "non-saturated sales" strategy to prevent price wars among distributors, ensuring healthy inventory levels and protecting profit margins [10]. - The procurement strategy includes direct sourcing from local production areas for 52 medicinal herb varieties, ensuring product quality and eliminating profit cuts from intermediaries [10]. Group 4: Environmental Responsibility - The company promotes low-carbon and green energy practices among partners, exemplified by a significant investment in advanced printing technology that aligns with environmental standards [12]. - The shift from product transactions to value co-creation reflects the company's commitment to a customer-friendly ecosystem, aiming for mutual growth and shared benefits [12].