Core Viewpoint - The article highlights the efforts of Serbian basketball coach Bojan Popovic in promoting sports exchange between Serbia and China, particularly through basketball training and cultural collaboration [1][2]. Group 1: Company Initiatives - Popovic co-founded Ningbo Zhong-Serbia Sports Culture Communication Co., Ltd. in 2019 to enhance sports cultural exchange and improve the athletic capabilities of Chinese youth [1]. - The company has provided professional basketball training to over 1,200 young athletes in Ningbo, with 350 currently undergoing regular training [2]. - A summer camp was organized in Serbia for Chinese youth, allowing them to train alongside peers from various European countries [2]. Group 2: Sports Philosophy and Training - Popovic aims to develop a training system tailored to China's context by engaging with students from elementary to university levels [2]. - The introduction of Serbian sports philosophies, particularly the competitive spirit seen in Serbian youth, is emphasized as a key benefit of the program [2]. Group 3: Agreements and Economic Context - An agreement was signed at the expo involving Ningbo City Youth Sports Association, Singidunum University of Serbia, and Zhong-Serbia Sports, focusing on basketball camps and sports space projects [3]. - The economic cooperation between China and Serbia is highlighted, with a reported trade volume of $5.73 billion in 2024, marking a 31.8% increase from the previous year [3]. - Popovic views the expo as an excellent platform for showcasing basketball projects and anticipates increased participation from sports exhibitors in the future [3].