Core Insights - The development of the brush industry in Longting Town, Shandong Province, represents a new model for rural revitalization, showcasing industrial clustering, digital transformation, and shared prosperity [1][2] Industry Overview - Longting Town is known as the "Brush Town," evolving from a few small workshops in the 1990s to over 500 brush production enterprises today, forming a complete industrial chain from raw material supply to sales [1][2] - The brush industry in Longting Town produces over 300 million brushes annually, employing around 12,000 people [2][3] Company Highlights - Shandong Yuanteng Brush Co., Ltd. is a representative enterprise in the brush industry, producing an average of 30,000 brushes daily across more than 140 categories, with a production value of 16 million yuan in the first half of the year [3] - The company has integrated young talent into various roles, enhancing its operational vitality [3] E-commerce Integration - Longting Town has embraced e-commerce, with local brush manufacturers leveraging platforms like Douyin and Taobao to expand their market reach [3] - The establishment of smart cloud warehouses in cities like Yiwu, Linyi, and Jinan supports rapid order fulfillment, enabling nationwide sales [3] Challenges and Solutions - The town faces challenges such as space limitations for industrial expansion and safety issues in small workshops [2] - New Tai City is exploring innovative models for small micro-industrial park construction to promote industrialization and standardization, aiming to transform family workshop production into a more organized and branded approach [2]