Core Viewpoint - The 2025 China Licensing Conference highlighted the rapid growth of the licensing industry in China, emphasizing the importance of brand value and consumer preferences despite economic pressures [3][4]. Group 1: Industry Growth and Trends - The licensing model, which promotes business value through cross-border collaborations, has seen significant development in China in recent years [3]. - The global licensing market is projected to reach a record sales figure of $369.6 billion in 2024, reflecting a year-on-year growth of 3.7% from 2023 [4]. - Specific sectors within the licensing industry are experiencing robust growth, including music (+11.6%), celebrity endorsements (+8.8%), fashion (+8.1%), and art (+7.4%) [4]. Group 2: Conference Insights - Executives from various companies, including Bandai Namco, Bilibili, and Tencent Video, gathered to discuss opportunities in globalization, cultural integration, digital empowerment, and content innovation [3]. - The performance of licensed products from non-profit organizations, such as museums and art galleries, has been particularly strong in the Chinese licensing market [4]. - The conference emphasized the importance of storytelling in the licensing industry, with a focus on how Chinese cultural narratives are being promoted through licensed products [4].