Group 1 - The digital advertising sector is experiencing significant growth, becoming a key driver for sustainable development and innovation in the advertising industry. Internet advertising revenue is projected to grow by 24% in 2024, reaching 86.5% of total advertising revenue [1] - The market regulatory authority is implementing various measures to support the digital transformation of the advertising industry, including enhancing the professional skills of industry personnel through free training programs [1] - Collaborative efforts among regions such as Jiangsu, Zhejiang, Shanghai, and Anhui are aimed at promoting digital advertising development through the signing of a unified implementation agreement for digital advertising industrial park standards [1] Group 2 - The regulatory authority is taking steps to standardize the development order of digital advertising, addressing issues such as the insufficient conversion of scale advantages to quality and the prevalence of false advertising [2] - In the first quarter of this year, the regulatory authority handled 5,642 cases of illegal internet advertising, imposing fines totaling 50.918 million yuan, thereby effectively maintaining market order [2] - Future plans include a comprehensive analysis of the current state and trends in the advertising industry, with a focus on guiding the digital transformation and high-quality development of digital advertising [2]