Core Viewpoint - E-Surfing Technology (02550) expects to achieve revenue of approximately RMB 375 million to RMB 385 million for the six months ending June 30, 2025, representing an increase of about 35% to 39% compared to RMB 278 million for the six months ending June 30, 2024. The net profit is projected to be around RMB 9.8 million to RMB 10.5 million, a significant increase of approximately 188% to 208% from RMB 3.4 million for the same period in 2024 [1] Revenue Growth - The increase in revenue is primarily attributed to the company's strategy of promoting free reading for users, which has led to a rise in digital reading advertisements on its platform, thereby boosting revenue from digital reading platform services [1] - Additionally, the growing demand for advertising from the company's clients has expanded its digital marketing services, contributing to the increase in revenue from these services [1] Profit Growth - The increase in net profit is mainly due to the growth in the company's business scale and revenue [1]