Core Insights - Global Sources shared insights on its industry and service advantages at the KITA 2025 Annual Forum, highlighting its role in helping Korean companies expand into emerging markets like Vietnam [1][8] - The O2O (Online to Offline) model of Global Sources has been instrumental in assisting Korean enterprises in tapping into the Vietnamese market, with positive feedback from participants at a recent trade show [2][10] Industry Trends - There is a growing interest among domestic textile and fashion companies in South Korea to explore overseas export markets, particularly in Vietnam, as they seek to break free from limited domestic markets [6] - The trade show in Ho Chi Minh City showcased fashion and lifestyle products, with participating companies praising the organizer's provision of market insights and buyer invitations as key factors for success [2][6] Company Strategy - Global Sources operates a dual-track strategy combining online platforms and offline exhibitions, with its online platform boasting 14 million users across 97 countries, facilitating efficient connections between buyers and suppliers [7][9] - The company has over 20 years of experience in organizing exhibitions in regions like Hong Kong, Vietnam, and Indonesia, attracting more than 200,000 buyers annually, focusing on the Asian market's growth potential [10] Recommendations for Korean Companies - Korean fashion companies are advised to conduct market research and localize products to meet Vietnamese consumer preferences, such as breathable fabrics and vibrant styles [11] - Participation in trade exhibitions and collaboration with e-commerce platforms like globalsources.com is recommended to enhance brand visibility and market penetration [11] - Building a strong brand image through diverse marketing strategies, including social media engagement and offline events, is crucial for establishing a presence in the Vietnamese market [11]