Investment Rating - The report does not explicitly state an investment rating for the industry [2]. Core Insights - The celebrity endorsement market in China is experiencing rapid growth, with a significant increase in brand signing activity, making it a key strategy for brand marketing [5][6]. - The endorsement announcements are highly concentrated around major e-commerce promotional events, indicating a trend towards more nuanced and diversified collaboration types [6]. - A mature social media marketing chain has developed, utilizing platforms like Weibo, Douyin, and Xiaohongshu for effective marketing strategies [7]. Summary by Relevant Sections Research Background Assessment - The report is conducted by ENDATA, covering data from 1,208 endorsed celebrities and 1,467 brands for the year 2025, reflecting a high level of authority and timeliness [3]. - The data is sourced from the "ENDATA Marketing Research Institute" and public information, ensuring methodological clarity [3]. Scope and Boundaries - The core research theme focuses on the Chinese celebrity endorsement marketing market, including market size, industry distribution, and emerging trends [4]. - Key industries analyzed include beauty and skincare, apparel and accessories, transportation, 3C digital products, food and beverage, e-commerce platforms, and luxury goods [4]. Key Data Capture and Presentation - In 2025, the total number of endorsed celebrities reached 1,208, with 1,467 brands announcing endorsements, marking a year-on-year growth rate of 28.1% for celebrity endorsements and 38.48% for brand endorsements [9]. - The proportion of entertainment and film celebrities among endorsers is 84.06%, with the transportation sector showing the fastest growth rate at 70.8% [9][8]. - E-commerce platforms saw a remarkable 155% increase in new endorsers compared to the previous year [11].