Core Points - The 2025 China New Mei Industry Conference and the 10th Xinjiang Kashgar·Kashgar New Mei Exhibition were held in Kashgar, Xinjiang, attracting industry experts and representatives from leading fruit companies to discuss development strategies [3][4] - A total of 107,000 tons of new mei orders were signed at the event, amounting to 2.14 billion yuan [5] - The Kashgar new mei has distinctive regional characteristics and advantages, supported by local government initiatives [6][8] Industry Overview - The brand value of Kashgar new mei reached 2.945 billion yuan in 2024, ranking 52nd among national agricultural product brands [8] - The planting area for new mei in Kashgar County has reached 570,000 acres, with an expected production of over 410,000 tons this year, significantly contributing to local income [10][11] - The new mei industry is seen as a key driver for local economic growth, with an average income increase of over 17,000 yuan per person [11][12] Marketing and Promotion - The official launch of Kashgar new mei is scheduled for August 10, with ongoing promotional activities across 21 cities in China [14][16] - The "2025 China Xinjiang Kashgar·Kashgar New Mei Journey" campaign aims to enhance brand visibility and market penetration through a "culture + product + experience" model [15][16] - The establishment of the Xinjiang New Mei Branch of the China Fruit Circulation Association marks a new phase in industry upgrading [18][20] Infrastructure and Support - Guangdong's support for the region includes the establishment of a national modern agricultural industrial park and the introduction of 25 well-known enterprises [22] - The development of 22 deep processing products has enhanced the value of fresh fruit, supported by a cold chain system with a total capacity of 500,000 tons [23][24] - The "Purple Jade Holy Fruit" industrial chain integrates smart seedling cultivation, standardized planting, cold chain storage, and deep processing [25]