Core Insights - The company, Shouchuan Culture, is known for its collectible products, particularly the limited edition "Black Myth: Wukong" gift box, which sold out within one minute of its release [1][3] - Shouchuan Culture is expanding its focus from primarily Western IPs to include more domestic IPs, reflecting a shift in market strategy [1][3] - The company operates two main brands: Queen Studios, which specializes in high-end static sculptures, and INART, which focuses on articulated figures [3][5] Company Operations - Shouchuan Culture collaborates with IP owners to obtain licensing rights for creating models and figures, currently holding nearly 100 IP copyrights globally, with annual licensing fees in the tens of millions [3][5] - The company’s products are manufactured in Guangdong, involving both manual and machine production processes, with a focus on high-quality materials such as silicone and resin [5] - The target customer base for static sculptures primarily consists of collectors and enthusiasts aged 30 and above, while articulated figures appeal to a broader audience, including younger demographics like college students [5] Industry Context - Shouchuan Culture is part of the digital cultural industry development in Hangzhou's Liangzhu New City, which emphasizes the integration of culture and technology [5] - The Dream Lake Town, where Shouchuan Culture is located, aims to create a digital cultural ecosystem, supporting over 1,500 digital cultural enterprises [5]