Core Viewpoint - Aishide reported a net profit attributable to shareholders of 222 million yuan in the first half of the year, a year-on-year decrease of 43.98%, and a net profit of 206 million yuan after deducting non-recurring items, down 32.61% year-on-year. The revenue decline is mainly due to the company's proactive optimization of its business structure and adjustments in brand partnerships, leading to a reduction in low-margin businesses. Despite the revenue contraction, the company's operational quality has significantly improved [1]. Group 1 - The consumer electronics industry is gradually recovering, which is expected to drive terminal demand rebound [1]. - The company has a strong channel network and continuously enhances its full-scenario digital service capabilities, with significant advantages in core channels for Apple products [1]. - The ongoing new product cycle is expected to benefit the company [1]. Group 2 - Expansion into overseas markets and the development of proprietary brands are bringing new growth momentum [1]. - The company is a core channel partner for leading brands such as Honor, and is expected to benefit from the upcoming IPO process of Honor, which may catalyze further valuation increases [1]. - The company has been given a "buy" rating by Guohai Securities, indicating positive market sentiment towards its future performance [1].