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大V探厂助力中山货卖向全球,中山“工会V探厂”活动启动
Nan Fang Du Shi Bao· 2026-01-22 12:40
Core Insights - The "Union V Factory Exploration" brand activity in Zhongshan aims to empower local enterprises by enhancing market reach and brand influence through new media [1][3][5] Group 1: Event Overview - The event will progress in phases, starting with recruitment from January to February 2026, followed by systematic training and practical exercises in March, regular content creation from April to August, and concluding with a selection and publication of works in September [3] - The initiative plans to establish a core creative team of over 50 members, visit at least 10 specialized enterprises, and produce over 500 high-quality short videos, generating a topic matrix with over 10 million exposures [3] Group 2: Objectives and Goals - The primary goal is to help local enterprises enhance product visibility, reputation, and market influence, ultimately facilitating effective customer acquisition and promoting "Zhongshan goods" globally [3][5] - The project aims to create a city brand that combines "high-quality internet content + new productive forces," fostering collaboration among workers and online influencers to promote "Zhongshan goods" on a national and global scale [7] Group 3: Industry Participation - Local enterprises, such as Guangdong Weili Electric Co., are actively participating, showcasing innovative products and emphasizing the quality of "Guangdong goods" to global consumers [5] - The event serves as a platform for local businesses to narrate their brand stories and demonstrate manufacturing capabilities, thereby enhancing their market presence [5][7]