Core Viewpoint - The company, Mo Yogurt, has established a strong brand identity in the competitive tea beverage market by adhering to the principle of "no vegetable fat powder," emphasizing health as a core value since its inception [1][3]. Group 1: Brand Commitment to Quality - Mo Yogurt's commitment to "no vegetable fat powder" is reflected in its comprehensive quality control throughout the supply chain [3]. - The brand sources milk from certified organic farms located in unpolluted, ecologically balanced environments, ensuring the purity and nutrition of every drop of milk [3]. - An efficient cold chain logistics system is in place to maintain the freshness and vitality of the yogurt, allowing consumers to enjoy the authentic flavor of the product [3]. Group 2: Production Practices - The production process strictly avoids the use of vegetable fat powder and hydrogenation, thereby preventing the formation of artificial trans fats [3]. - This rigorous approach not only meets consumer demands for health but also conveys the message that "true quality does not rely on additives" [3]. - The brand views health as a fundamental principle rather than a temporary marketing slogan, ensuring that every product can withstand ingredient scrutiny [3]. Group 3: Market Influence - Mo Yogurt's commitment to health has not only redefined its own brand value but has also positively influenced the fresh yogurt industry [3]. - By continuously offering diverse and high-quality yogurt options, Mo Yogurt is guiding market perceptions towards "healthy beverages," making "no vegetable fat powder" a quality consensus within the industry [3]. - Consumer recognition serves as the best feedback for the brand's steadfast commitment to health [3]. Group 4: Future Strategy - Moving forward, Mo Yogurt plans to deepen its organic strategy, focusing on health in product development and market promotion [4]. - The brand will prioritize consumer health needs in both raw material selection and process optimization, continuing to provide trustworthy beverage options to the market [4].