Core Viewpoint - The regulatory authority in Ruili City is intensifying efforts to address issues related to jewelry and jadeite live streaming, aiming to protect consumer rights and manage complaints effectively [1] Regulatory Actions - Ruili City Market Supervision Administration has organized discussions with frequently complained merchants and publicly listed those with poor compliance on a "blacklist" [1] - Merchants on the "blacklist" are warned to cooperate with the market supervision department in resolving consumer complaints [1] Consumer Guidance - Consumers are advised to exercise caution when purchasing jewelry and jadeite products, especially through live streaming platforms, and to transact only on legitimate platforms with properly licensed merchants [1] - It is recommended that consumers retain evidence of transactions, such as audio and video recordings, chat logs, and payment receipts, to effectively protect their rights in case of disputes [1] Merchant Compliance - Merchants on the "blacklist" who show a willingness to rectify issues and resolve disputes may be removed from the list based on their cooperation [1] - Those with frequent complaints and non-compliance will face severe penalties, including potential revocation of business licenses and referral to law enforcement for criminal issues [1]