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陈茂波出席小红书香港办公室开幕仪式 称香港可助其全球业务布局
智通财经网· 2025-06-09 02:26
Group 1 - Xiaohongshu has opened its first office outside mainland China in Hong Kong, aiming to better serve overseas brands and users [1] - The Financial Secretary of Hong Kong, Paul Chan, expressed optimism about Xiaohongshu's potential to connect with the local community and assist local businesses in product design, marketing, and brand promotion [1] - Hong Kong's status as an international financial and trade center is expected to support Xiaohongshu's global business expansion [1] Group 2 - Xiaohongshu's General Manager of Cross-Border Business, Qian Yue, stated that the Hong Kong office will enhance customer service and accelerate brand marketing development [2] - The cross-border business team will facilitate connections between overseas brands and mainland Chinese consumers while supporting mainland brands in expanding to Hong Kong and other markets [2] - The company is collaborating with local universities to provide employment and internship opportunities for the new generation in Hong Kong, focusing on cultivating talent skilled in both Chinese and Western marketing strategies [2]