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再度第一 LifeSpace益倍适已连续5年是全球销售额第一的澳洲专业益生菌
Zhong Guo Fa Zhan Wang· 2025-08-20 02:10
Core Viewpoint - Lifespace has been awarded the title of "Global Sales Leader in Australian Professional Probiotics" by Shanghai Consulting Group, highlighting its leading position in the probiotic nutrition sector and its commitment to global expansion while maintaining a strong local presence [1][3]. Group 1: Market Position - Lifespace has been recognized as the number one Australian professional probiotic brand globally for five consecutive years from January 1, 2020, to December 31, 2024, according to data from Shanghai Consulting Group [2][13]. - The market position statement issued by Shanghai Consulting Group is based on comprehensive research that includes data from government, industry associations, and third-party databases, ensuring a thorough and objective analysis [4]. Group 2: Research and Development - Lifespace has established a global microbiome research center, collaborating with top scientists and over 50 research institutions to support its product development and strain selection [7]. - The company has created the ACE probiotic research standard, which emphasizes high viability of probiotics, proprietary research, and scientific validation of its core strains and products [7]. Group 3: Product Strategy and Market Expansion - Lifespace employs a multi-channel strategy to meet diverse consumer needs across different life stages, targeting various demographics such as infants, adults, and seniors [9]. - The company has established a presence in key markets including China, Australia, Southeast Asia, and Europe, demonstrating its commitment to global market expansion [9][10]. Group 4: Future Plans - Lifespace aims to enhance product innovation and expand its high-quality product offerings to meet the nutritional needs of consumers at different life stages, while strengthening brand connections with users [12].