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乐瓜睡觉抱枕全网销量霸榜!以科学护睡重塑健康睡姿赛道
Core Insights - The company, LeGua, is positioned as an innovative leader in the health sleep posture sector, capitalizing on the growing demand for quality sleep in China under the "Healthy China 2030" strategy [1] Group 1: Market Performance - LeGua's sleep pillows have achieved significant sales across major e-commerce platforms, holding multiple top positions in sales rankings [2] - On Douyin, LeGua occupies two spots in the top five of the "Bedding Pillow Bestsellers" list, with LeLeTu's sleep pillow leading due to high repurchase rates [2] - On Tmall, LeGua has risen to the second place in the overall pillow category, showcasing strong product capability and market recognition [2] - On JD.com, LeGua holds five positions in the top 15 of the "Cotton Pillow Bestsellers," with the "Cute Dinosaur Sleep Pillow" ranking first [2] - LeGua's "Cool Skin Series Sleep Pillow" has gained popularity in Sam's Club, indicating strong performance in high-end retail channels [2] Group 2: Product Innovation - LeGua's core competitiveness lies in its focus on "ergonomics + sleep science," with product designs that promote healthy sleeping postures [3] - The company has accumulated 59 global patents across six technical fields, including ergonomic design and elastic filling, creating a comprehensive product system to meet diverse user needs [3] Group 3: Brand Reputation - LeGua has received widespread positive feedback across various channels, including online platforms and offline recognition in Sam's Club [4] - The brand is actively recommended by users on social media platforms like Xiaohongshu and Douyin, reinforcing its market position and brand influence in the sleep health sector [4] Group 4: Customer-Centric Philosophy - LeGua's "customer-centric" philosophy is rooted in the founder's personal experience, emphasizing the need to balance emotional and functional demands for healthy sleep [5] - The company is committed to promoting the concept of "actively caring for sleep health" in daily life, aiming to make healthy sleep postures a common practice among the public [5]