Core Viewpoint - The summer vacation is a peak season for the research study market, but this year, the market is facing significant challenges, including declining orders and pricing pressures, leading to a focus on flashy projects that often prioritize form over substance [5][8][9]. Group 1: Market Dynamics - Research study institutions are experiencing a downturn, with many reporting reduced budgets from parents and increased difficulty in attracting students [8][9]. - The cost of high-quality research study programs is substantial, with half-day programs in Beijing costing around 300 yuan and long-term international programs ranging from 30,000 to 60,000 yuan, leading to a decrease in the number of families willing to pay [8][9]. - Many institutions are lowering prices to attract students, which in turn compromises the quality of the programs offered [16][17]. Group 2: Parental Sentiment - Parents are becoming increasingly skeptical about the value of research study programs, often viewing them as overpriced travel experiences rather than educational opportunities [11][12]. - Experiences shared by parents indicate that many programs fail to deliver meaningful educational content, leading to disappointment and a preference for traditional travel options or home tutoring [11][12][13]. - Safety concerns and logistical issues have also contributed to parents' hesitance to enroll their children in these programs [13][14]. Group 3: Operational Challenges - The quality of research study programs is often compromised due to the reliance on part-time staff, with many institutions unable to afford full-time educators [16][17]. - The disparity in pay between roles, such as photographers earning significantly more than educational instructors, highlights the industry's focus on marketing over educational integrity [17]. - Many institutions are now requiring course developers to also handle sales responsibilities, further diluting the educational focus of the programs [17].