移动应用开发与运营

Search documents
手机里的“技术霸凌”:开屏广告为何成了失控地带
Qi Lu Wan Bao Wang· 2025-07-01 11:37
Core Viewpoint - The article highlights the growing issue of "technical bullying" in mobile applications, where users face intrusive advertisements and misleading interfaces that compromise their experience and privacy [1][3]. Group 1: User Experience Issues - Users are increasingly frustrated by applications that redirect them to shopping pages or other unwanted content with minimal interaction, often triggered by simple movements like walking or tapping [1][3]. - Specific applications, such as "步多多," exhibit particularly aggressive advertising behaviors, including rapid and uncontrollable ad redirects that cannot be closed [3]. - The phenomenon of "technical bullying" is likened to a maze, where users struggle to navigate through hidden buttons and misleading prompts, significantly affecting their mood and experience [3]. Group 2: Advertising Practices - Developers continue to deploy intrusive ads despite user backlash due to the low cost and high exposure rates associated with such advertising methods [4]. - The use of advertising SDKs allows developers to easily integrate various ad types into their applications, contributing to the prevalence of aggressive advertising strategies [4][5]. - A report indicates that different ad types can significantly increase monthly revenue, with incentive video ads potentially yielding up to 150,000 yuan for applications with 10,000 daily active users, representing a 200% increase compared to ad-free models [5][6]. Group 3: Legal and Regulatory Context - The Chinese internet user base reached 1.108 billion by the end of 2024, with a penetration rate of 78.6%, highlighting the scale of the issue [6]. - Existing laws, such as the Personal Information Protection Law, require user consent for ad redirects, yet the low cost of violating these regulations allows "technical bullying" to persist [6][7]. - Legal experts suggest that stricter regulations and clearer design standards are necessary to protect user rights and enhance accountability for platforms engaging in deceptive advertising practices [6][7].