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中金:首予医脉通(02192)“跑赢行业”评级 目标价17.5港元
智通财经网· 2025-08-04 01:22
Group 1 - The core viewpoint of the report is that the third-party digital physician platform industry is expected to thrive, with the company being a leader in this sector, supported by stable profit generation and cash reserves [1][2] - The report projects that the company's non-IFRS EBIT will reach 183 million yuan and 232 million yuan in 2025 and 2026 respectively, with a CAGR of 34% [1] - The digital marketing investment in the healthcare industry is expected to grow significantly, with the proportion of digital marketing in pharmaceutical marketing rising from less than 1% in 2018 to approximately 9% in 2023, and the market size potentially exceeding 10 billion yuan by 2030 [2] Group 2 - The company has developed a strong brand identity through its professional clinical and research software applications, achieving a registered physician user base of over 4 million by 2024, which represents an 88% penetration rate among practicing physicians in China [3] - The company is expanding its digital medical marketing services to pharmaceutical clients, with a projected CAGR of 33% in the number of cooperative products with pharmaceutical companies from 2022 to 2024 [3] - The company is well-positioned to balance the needs of its physician user base with commercial opportunities, creating a strong competitive barrier through user loyalty and value creation [3]