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体育市场迎消费升级 NBA球星密集中国行觅新机
Sou Hu Cai Jing· 2025-08-23 11:50
中新网成都8月23日电(贺劭清 和晶)"非常想品尝这里的特色美食。"23日下午,伦纳德在四川简阳开启 其亚洲行首站。这位时隔八年再次到访中国的美职篮(NBA)球星将在简阳披挂上阵,与来自中国香港、 澳门、深圳以及菲律宾、北美的篮球爱好者互动。 尽管NBA的中国业务价值已达50亿美元,但其在华市场面临诸多不稳定性——新一代球星在中国粉丝 数相对较少,而中国球迷主要支持的球星在未来三年内面临较大退役的可能。 在成都体育学院教授、篮球专家李明达看来,近年来NBA球星中国行呈现出的人数、地域以及活动内 容转变,一定程度上反映了NBA在华市场的战略调整,是对中国体育消费市场从"赛事观赏"向"文化参 与"升级的深度响应。 据了解,随着中国体育消费市场升级,NBA在华发展走过"野蛮生长"。当前中国本土篮球生态日益繁 荣,CBA联赛关注度持续攀升,"村BA"等民间赛事火爆出圈;飞盘、滑板等新兴运动分流了部分体育 消费注意力。在多元竞争格局下,走出"舒适区",不断提升中国球迷体验感与情感关注度,成为 NBA 更务实的市场选择。 库里夜游重庆十八梯,维金斯登长城,哈登佛山学咏春,莫兰特深圳舞醒狮,布朗杭州品龙井……从西 南山城到 ...
CBA夏季联赛:新疆战胜青岛 山西不敌广东
Xin Hua Wang· 2025-08-17 01:31
原标题:CBA夏季联赛:新疆战胜青岛 山西不敌广东 17日,夏季联赛(库尔勒站)还将迎来山西对战青岛、新疆对阵广东的两场比赛,本站比赛冠军也 将产生。(记者高晗) 新华社乌鲁木齐8月16日电 2025年中国男子篮球职业联赛(CBA)夏季联赛(库尔勒站)16日继续 上演两场对决。广东队以93:66战胜山西队,新疆队92:83击败青岛队。 在下午进行的山西队对阵广东队的比赛中,广东队依靠反击快攻打出9:0开局,山西队在贾明儒和 葛昭宝的带领下连续得分,但广东内外线多点开花,首节比赛领先对手15分。在第二、三节比赛中,两 队年轻人都有不俗发挥,第三节末,山西一度将分差追近至6分,但杨溢和任骏飞各自命中三分球,重 新将分差拉开至两位数。此后广东队越打越顺,分差也拉大到20分以上,最终山西队66:93告负。 新疆队晚场对阵青岛队。上半场,新疆队接连打出精彩配合,葛浩然联手伊力福拉提双双命中三 分,率领新疆队以47:38进入中场休息。下半场较量,青岛队一直扮演追分者的角色,多次将分差追近 至个位数,但新疆队依靠团队作战的表现始终保持领先,并最终以92:83取胜。 ...
中国球员曾凡博将加盟NBA篮网队
券商中国· 2025-08-03 04:39
Core Viewpoint - Chinese player Zeng Fanbo has signed a contract with the Brooklyn Nets, indicating a significant step in his career as he aims to transition to the NBA after a successful season in the CBA [1][3][4]. Group 1: Player Performance and Career Progression - In the 2022 Summer League, Zeng averaged 5 points, 2.8 rebounds, and 1.5 assists in 10 minutes per game with a 40% three-point shooting rate [1]. - Last season in the CBA, Zeng averaged 14.7 points with a shooting accuracy of 53% and a three-point shooting rate of 41%, along with 4.6 rebounds and 1.6 blocks [1]. - Zeng was awarded the Most Improved Player award last season, showcasing his significant progress in various performance metrics [4]. Group 2: Injury and Recovery - Zeng suffered a back injury during the playoffs, which led to an early end to his season, but he is currently undergoing treatment and is optimistic about his recovery [5]. - He has previously sought treatment in Germany, which proved effective, and he plans to continue his recovery efforts there [5]. Group 3: NBA Aspirations and Support - Zeng is focused on making a strong push for the NBA this summer and has signed with two American agents to support his efforts [5]. - The Brooklyn Nets' owner, Joe Tsai, has expressed a desire to see more Chinese players in the NBA, indicating a supportive environment for Zeng's aspirations [4].
中国男篮国手余嘉豪加盟西甲毕尔巴鄂篮球俱乐部
Xin Hua Wang· 2025-08-02 01:50
Group 1 - The core point of the article is that Chinese basketball player Yu Jiahao has signed a three-year contract with the Spanish basketball club Bilbao, with plans to transition through a loan to a lower division team after the Asian Cup [1][2] - Yu Jiahao's previous club, Zhejiang Chouzhou, supports his decision to leave the CBA for higher-level competition in Spain, emphasizing the long-term development of basketball in Zhejiang and China [1] - At 22 years old and standing 2.21 meters tall, Yu Jiahao has played four seasons in the CBA, averaging 13.5 points, 8.0 rebounds, 1.8 assists, and 0.9 blocks per game in the 2024-2025 season, and was selected for the 2025 CBA All-Star team [1] Group 2 - According to regulations from the Spanish Basketball Federation, each team can register only two foreign players per game, which presents a competitive challenge for Yu Jiahao as he will be competing against players from the US, Australia, Argentina, and Brazil [2] - Yu Jiahao acknowledges the difficulties he will face in Spain but views them as motivation to continuously improve and stay alert in his performance [2]
U21群殴事件,中国篮协作出处罚决定!
证券时报· 2025-08-01 10:11
Core Viewpoint - The Chinese Basketball Association has imposed penalties on the U21 men's basketball teams involved in a brawl during the 2025 National U21 Youth Basketball Championship, emphasizing the need for discipline and adherence to regulations [2][3]. Summary by Sections - **Incident Overview**: A brawl occurred during the match between Liaoning Shenyang San Sheng Feibao Basketball Club and Shandong Shanggao Basketball Club on July 30, 2025, in the first phase of the championship [2]. - **Penalties for Teams**: Both teams involved in the brawl received a public reprimand and were disqualified from the 2025 National U21 Youth Basketball Championship, losing their qualifications and results [2]. - **Individual Player Penalties**: Key players who instigated the brawl, including Huang Qiushi and Zhang Junhao from Liaoning, and Yuan Shuai and Cui Jiahong from Shandong, received a public reprimand, disqualification from the championship, and a three-year suspension from August 1, 2025, to July 31, 2028 [2][3]. - **Additional Player Penalties**: Other players involved in the brawl received a public reprimand and an eight-match suspension, affecting their participation in future events [3]. - **Coaching and Management Penalties**: Coaches and team leaders from both clubs were also reprimanded and faced an eight-match suspension, highlighting the accountability of management in maintaining discipline [3]. - **Further Disqualifications**: Players not directly involved in the brawl but penalized for misconduct were automatically disqualified from the next match, indicating strict enforcement of disciplinary measures [3].
中国篮协通报U21群殴事件
Xin Jing Bao· 2025-08-01 06:10
Core Points - The Chinese Basketball Association (CBA) has issued a disciplinary notice regarding a brawl incident involving U21 teams from Liaoning Shenyang San Sheng Feibao and Shandong Shanggao during a national championship match on July 30, 2025 [1][2][3] Summary by Sections Incident Details - The brawl occurred during the third quarter of the match between Liaoning Shenyang San Sheng Feibao U21 and Shandong Shanggao U21 in the seventh round of the first phase of the national U21 youth basketball championship [1][2] Disciplinary Actions - The CBA has imposed the following penalties: - Both teams are subject to a public reprimand and disqualification from the 2025 national U21 youth basketball championship [2][3] - Key players who instigated the brawl, including Huang Qiushi and Zhang Junhao from Liaoning, and Yuan Shuai and Cui Jiahang from Shandong, face a three-year suspension and disqualification from the championship [3][4] - Other players involved in the brawl will receive an eight-game suspension and disqualification from the championship [3][4] Coaching and Team Management Penalties - Coaches and team leaders from both clubs are also reprimanded and face similar disqualifications and suspensions [4]
中国男篮即将开启亚洲杯征程,14名运动员明日随队前往沙特吉达
Xin Lang Cai Jing· 2025-07-30 05:17
Core Viewpoint - The Chinese men's basketball team is preparing for the Asian Cup, with a final training session in Jeddah, Saudi Arabia, starting July 31, after completing their warm-up matches [1] Group 1: Team Composition - The coaching staff has selected 14 players to travel to Jeddah, considering team needs, injury status, and players' performance in warm-up matches [1] - Selected players include: Gao Shiyan, Xu Jie, Hu Mingxuan, Liao Sanning, Cheng Shuai Peng, Zhao Rui, Zhang Ning, Wang Junjie, Yu Jiahao, Zhao Jiayi, Hu Jinqiu, Zhu Junlong, Li Xiangbo, and Raymond [1] Group 2: Upcoming Schedule - The Chinese men's basketball team will begin their Asian Cup journey on August 5 [1]
东莞篮球经济“中场”:从城市名片到产业闭环
2 1 Shi Ji Jing Ji Bao Dao· 2025-07-29 23:12
Core Insights - Dongguan has become a significant hub for basketball in China, with a rich history of producing top players and hosting numerous events, contributing to its identity as a "basketball city" [1][3][12] - The economic impact of basketball in Dongguan is substantial, with events generating significant revenue and driving local consumption [2][4][12] Group 1: Basketball's Role in Dongguan - Dongguan is recognized as a key player in Chinese basketball, having pioneered professionalization and commercialization in the sport [3][4] - The city has hosted over 5,000 basketball events annually, showcasing a robust ecosystem that includes facilities and community engagement [1][3] - Dongguan's basketball culture is characterized by its competitive spirit and community involvement, with local teams achieving notable success in various leagues [3][4][9] Group 2: Economic Impact - The economic benefits from basketball events are significant, with a single game generating nearly 10 million yuan in consumer spending [4][12] - Dongguan's basketball center can accommodate 16,000 spectators, leading to substantial local economic activity during events [4][12] - The upcoming National Games are expected to attract over 100,000 spectators, further boosting local consumption by over 200 million yuan [2][12] Group 3: Development of Basketball Industry - Dongguan is evolving from merely hosting professional events to developing a comprehensive basketball industry, including youth training and merchandise [8][9] - The city has established a talent development system that nurtures players from grassroots to professional levels, contributing to a sustainable basketball ecosystem [9][12] - Dongguan's basketball industry is diversifying, with local manufacturers producing sports equipment and related products, enhancing the economic landscape [9][12] Group 4: Future Prospects - The city aims to integrate basketball with tourism and other sectors, creating new consumption scenarios and enhancing the overall economic impact [10][12] - Dongguan's strategy includes leveraging its basketball culture to foster community engagement and promote health through sports [12] - The upcoming events and initiatives are expected to showcase Dongguan's unique approach to basketball as a catalyst for urban development and economic growth [12][13]
东莞篮球经济“下半场”:从城市名片到产业闭环
21世纪经济报道· 2025-07-28 07:14
Core Viewpoint - The article emphasizes that sports events are not merely competitions but powerful engines driving urban development, particularly in Guangdong province, where the 15th National Games and the Special Olympics will be held in the Guangdong-Hong Kong-Macao Greater Bay Area [1] Group 1: Basketball in Dongguan - Dongguan is recognized as a pivotal city for basketball in China, having produced numerous national players and hosting over 5,000 basketball events annually, showcasing a robust basketball ecosystem [2][3] - The city has become a core symbol of the Greater Bay Area's sports landscape, with basketball serving as a key driver of economic vitality, exemplified by the record ticket sales of over 30 million yuan for a single game [2][3] - Dongguan will host multiple basketball events during the 15th National Games, expected to attract over 100,000 spectators and generate over 200 million yuan in direct consumption [3] Group 2: Economic Impact of Basketball Events - The economic benefits of basketball events in Dongguan are significant, with each game potentially generating around 10 million yuan in consumer spending, including ticket sales and related merchandise [9][10] - The presence of star players has historically driven high attendance and ticket demand, contributing to the city's sports economy [9][10] - Dongguan has established a "sports+" commercial ecosystem, integrating various sectors such as tourism and retail with basketball events to enhance economic growth [10][21] Group 3: Basketball Industry Development - Dongguan has developed a comprehensive basketball ecosystem, from grassroots to professional levels, fostering a talent pipeline that supports both player development and coaching [14][16] - The city has nearly 120 youth basketball training institutions, training over 100,000 young athletes annually, and is recognized for producing the highest number of CBA players [16][17] - Dongguan's basketball industry is evolving, with a focus on commercial operations and the integration of various business models to enhance market presence [12][14] Group 4: Future Directions and Integration - The article suggests that Dongguan's basketball industry must evolve from mere event commercialization to a more integrated basketball industry model, leveraging its strong community engagement [12][20] - The city is exploring new consumption scenarios by merging sports with tourism and cultural activities, aiming to create a holistic urban experience [20][21] - Dongguan's basketball narrative is positioned as a catalyst for broader economic development, with the upcoming National Games serving as a platform to showcase its unique basketball economy [23]
跨越太平洋的篮筐:杨瀚森的关键一投
Zhong Guo Xin Wen Wang· 2025-07-25 06:24
Core Viewpoint - Yang Hansen's journey from China to the NBA symbolizes the growth and potential of Chinese basketball, highlighting the support from domestic training systems and the national basketball association [3][6][7]. Group 1: Player's Journey - Yang Hansen returned to Qingdao after nearly three months of training and trials with 14 NBA teams, covering a distance of 27,600 kilometers [3][6]. - He was selected by the Portland Trail Blazers as the 16th overall pick in the first round of the 2025 NBA Draft, becoming the third Chinese player to achieve this milestone [3][6][9]. - During the NBA Summer League, he averaged 10.8 points, 5 rebounds, 3.8 assists, and 2.3 blocks per game, earning recognition as a "winner" of the league [6][9]. Group 2: Cultural Impact - Yang Hansen aims to bridge cultural gaps between China and the U.S. through basketball, expressing a desire to share Chinese culture with his American teammates [9]. - His performance is seen as a new signal for the development of Chinese basketball, with notable figures in the NBA acknowledging the importance of his presence [6][9]. - The support from the Chinese Basketball Association and his training in Qingdao reflect a long-term commitment to nurturing talent in Chinese basketball [7][9]. Group 3: Future Aspirations - Yang Hansen views his success as a starting point, emphasizing the need for the overall improvement of Chinese basketball [9]. - He hopes to inspire more talented young players to pursue their NBA dreams, reinforcing the idea that individual achievements contribute to the collective growth of the sport in China [9].