随着当代成年人的"电子榨菜"从短视频升级为连续剧形态的"短剧辣条"，短剧市场也在2025年迎来"黄 金元年"。 根据红果短剧最新调研，2025年，国内短剧市场规模有望接近千亿元。这也意味着相较2024年的500亿 产值规模，微短剧市场在短短一年之间又翻了一番。 当然，短剧火爆的背后与那些精准踩中时代爽点和急点的"爆款制造机"恐怕不无关系。 12月11日，阅文(00772)发布了2025年度短剧成绩单。2025年，阅文短剧累计产出了超120部短剧，产能 显著提升。其中，多部作品斩获头部平台"爆剧"认证，现言、古装、年代剧、男频等赛道多面开花。 举例来看，阅文推出的女频剧《好孕甜妻》为开年现象级爆款，云合播放量年榜TOP2，全网播放量过 30亿，总流水破8000万，付费月榜TOP1;男频剧《这个保镖太无敌了》付费端连续五天排名第一，在头 部免费短剧平台三日热度达7686w，斩获热播榜TOP3、新剧榜TOP2，同时也是同期唯一一部闯进周榜 TOP4的男频剧。 2025年3月31日，阅文集团旗下短剧厂牌阅文短剧宣布将进行业务升级，开放2000余部网文IP打造优质 短剧，并发布了首批300部网文IP名单。这也是继去年阅 ...

Core Viewpoint - CICC maintains its Non-IFRS net profit forecasts for the year 2025 and 2026 for the company, with a target price of HKD 43.5, indicating a potential upside of 39.4% from the current price [1] Group 1: Financial Performance - The company reported a revenue of CNY 3.191 billion for 1H25, with a Non-IFRS net profit of CNY 508 million, aligning closely with CICC's expectations [1] - Excluding the impact of New Classics Media, the Non-IFRS net profit from other businesses grew by 35.7% year-on-year in 1H25 [1] - The gross margin for 1H25 was 50.5%, reflecting a slight increase of 0.5 percentage points year-on-year [3] Group 2: Online Business and IP Operations - Online business revenue for 1H25 was CNY 1.985 billion, showing a modest year-on-year growth of 2.3%, with proprietary platform product revenue increasing by 3.1% [2] - The IP operations and other revenue for 1H25 amounted to CNY 1.205 billion, with the GMV for IP derivative products reaching CNY 480 million, nearing last year's total of CNY 500 million [2] Group 3: Cost Management and One-time Gains - The company experienced a decrease in sales expenses due to fewer film and television projects in 1H25, leading to reduced promotional and advertising costs [3] - A net gain of CNY 580 million from the deemed disposal of invested companies was recorded, which is considered a one-time item with minimal impact on Non-IFRS net profit [3] Group 4: Content and IP Development - New Classics Media has a rich reserve of series for the year, including titles like "The Drug Storm" and plans for various short dramas and IP derivative products [4] - The company plans to enhance its short drama business and has already seen significant revenue from individual short drama projects [4] - The company is focusing on multi-faceted development of its IP resources, with plans to launch related merchandise for popular IPs in the second half of 2025 [4]