Group 1 - The opening of Dm Xuan Da Mei, a direct store under the brand X-Skin, marks the full implementation of the "dual brand parallel" strategy, indicating a significant milestone in market expansion and a shift towards refined competition in the beauty industry [1][2] - X-Skin has established a deep presence in the high-end market over four years through a "beauty + science + medical beauty" model, while Dm Xuan Da Mei targets the mid-to-low-end consumer group, creating a "pyramid" market coverage structure [1][2] - The dual brand strategy aims for full customer coverage through differentiated positioning, with plans to replicate over a hundred standardized stores nationwide in the next three years, significantly boosting revenue [1][2] Group 2 - Shenzhen was chosen as the launch site due to its market potential, with a projected per capita disposable income of 79,500 yuan in 2024 and a light beauty consumption market growing over 18% annually [2] - The first store's location in the Baijiahua Shopping Center, near tech hubs, effectively targets high-educated white-collar workers, with over 300 visitors on opening day, 70% of whom were women aged 25-40 [2] - The dual brand strategy is seen as a way to build reputation with the high-end brand while rapidly expanding market share with the mid-end brand, potentially leading to a trend of layered competition in the beauty industry [2]