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AI洗头机,暴富印钞机还是韭菜收割机?
投中网· 2025-06-05 06:36
Core Viewpoint - The rise of AI hair washing machines in major cities like Beijing, Shanghai, Guangzhou, and Shenzhen is creating a new trend in the hair care industry, attracting many investors and entrepreneurs to explore this business model [3][5][10]. Group 1: AI Hair Washing Trend - AI hair washing machines provide a fully automated service from washing to drying, with prices significantly lower than traditional salons, often set at promotional rates like 5 yuan or 9.9 yuan [3][4]. - The market for AI hair washing machines is expanding, with over 300 stores currently operating across various brands, and some stores reportedly achieving monthly revenues of 130,000 yuan [4][10]. Group 2: Investment and Franchise Opportunities - The cost of an AI hair washing machine is approximately 29,800 yuan, with some brands offering franchise opportunities without upfront fees, while others charge around 29,800 yuan as a franchise fee [4][10]. - Initial investment for opening an AI hair washing bar is estimated at around 150,000 yuan, which includes the cost of machines, equipment, and renovations [10][12]. Group 3: Consumer Experience and Technology - Despite the hype, consumer feedback indicates that AI hair washing machines do not fully replace the quality of manual washing, with many users reporting dissatisfaction regarding cleanliness and comfort [7][16]. - The technology behind these machines is claimed to be advanced, with some brands boasting 45 patents and features like head shape detection and automated washing processes [8][12]. Group 4: Cost Structure and Profitability - The operational cost for AI hair washing services is low, estimated at 1-2.5 yuan per person, allowing for significant profit margins when charging higher rates for additional services [12][11]. - However, the profitability of AI hair washing bars is questioned, as some establishments report low daily customer traffic and revenues that may not cover operational costs, especially in high-rent urban areas [17][16]. Group 5: Market Challenges and Future Outlook - The AI hair washing trend faces challenges such as market saturation, intense competition, and the potential for consumer interest to wane over time, which could impact long-term sustainability [17][18]. - The essence of hair washing services remains focused on cleanliness and comfort, suggesting that without a clear advantage over traditional methods, AI washing may struggle to maintain consumer loyalty [17][16].