Core Insights - The company reported a revenue of 12.07 billion yuan for the first half of 2025, representing a year-on-year growth of 4.03%, with a net profit of 176 million yuan [1] - The company is focusing on cost reduction and efficiency improvement in its breeding operations, integrating feed business, and enhancing management practices [2][3] - The company is actively developing new products in the processed meat sector and expanding its distribution network through various marketing strategies [3][4] Financial Performance - In the first half of 2025, the company achieved a total revenue of 12.07 billion yuan, with the New Zealand Silver Fern Farms contributing 7.23 billion yuan to the revenue and a net profit of 253 million yuan, showing a year-on-year increase [5] Market Strategy - The company is enhancing its brand presence and expanding its customer base by developing new wholesale clients and strengthening its sales network [2][3] - The company is leveraging a multi-channel marketing approach to capture market share, including live streaming and promotional events [3] Sustainability Initiatives - The company is committed to sustainable beef production and has implemented a net-zero carbon beef strategy, aiming to launch a full range of net-zero products by 2026 [4][6] - Silver Fern Farms has become the first red meat company in New Zealand to publish a carbon footprint report and has received international recognition for its efforts in reducing greenhouse gas emissions [4][6] ESG Performance - The company has integrated ESG principles into its business strategy, achieving an A rating in ESG assessments and ranking 29th among 233 companies in the food industry [4]