Core Insights - Twin Lotus launched a new instant bird's nest product with coconut flavor in Beijing, targeting Gen Z and health-conscious consumers, emphasizing convenience and unique taste for various consumption scenarios [1][4][11] Product Innovation - The new product features a blend of bird's nest and coconut, marking an innovative category expansion in the bird's nest market, catering to Chinese consumers' demand for health and creativity [4][5] - The formulation includes 3% dried bird's nest and 5% coconut, optimized for taste and nutrition, utilizing low-temperature cooking and sterilization techniques to ensure food safety [5][10] Market Positioning - Twin Lotus has established a strong market presence in China since entering in 2006, becoming a leading brand in the instant bird's nest sector on platforms like Tmall International [9][10] - The company has developed a comprehensive supply chain from raw material cultivation to product sales, ensuring quality and market responsiveness [9][14] Consumer Insights - Research indicates that 98% of consumers accept the coconut flavor, aligning with the trend of health-consciousness and the desire for unique flavors among Chinese consumers [5][10] - The core consumer demographic ranges from 20 to 48 years old, with varying preferences for taste and product quality, prompting the company to offer a range of products from basic to premium [11][15] Future Plans - Twin Lotus aims to expand its product offerings and distribution channels in China, including offline retail, to enhance brand influence and consumer trust [15] - The company is committed to continuous product development and market expansion, aspiring to establish a long-term presence in the Chinese market [14][15]