Core Insights - The consumption habits of South Koreans are shifting towards subscription services, with nearly half of adults spending over 50,000 KRW monthly on various subscriptions [1][2] - Subscription services have transitioned from a convenient option to a fixed expense, becoming a hidden cost for some households [1] Group 1: Subscription Service Usage - 94.8% of South Korean adults have experience with subscription services, with the highest usage rate being 39.8% for those subscribed to 3 to 4 services [1] - Popular subscription services include video streaming (60.8%), shopping memberships (52.4%), music and books (35.5%), and food delivery memberships (32.5%) [1] Group 2: Financial Impact and Consumer Behavior - 22.3% of users spend between 50,000 to 100,000 KRW monthly on subscriptions, while 14.9% spend over 150,000 KRW [1] - Consumers are increasingly concerned about the cumulative costs of subscriptions, leading to discussions about cost-cutting strategies such as sharing memberships or using subscription management apps [2]