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这家饮品店居然是个“实验室”
Si Chuan Ri Bao· 2025-09-18 22:19
Core Insights - The company, COFCO Biochemical (Chengdu) Co., Ltd., has launched a beverage store named "Mojia Floating Flower" within its facility to collect real-time consumer data and feedback for product development [1][2] - The company has entered the flavoring sugar market, producing 60,000 tons annually, and has become a leading player in the new-style tea beverage market in China [1] - The company is actively testing new products, including ginger-flavored syrup and rose-flavored drinks, with plans to launch these products to the market by the end of September [2] Group 1 - The beverage store serves as a laboratory for the company to gather consumer feedback and sales data [1] - The company has identified a significant market opportunity in the flavoring sugar sector, leading to the establishment of a new production line [1] - The company’s beverage store sold over 600 cups on its opening day, indicating strong consumer interest [1] Group 2 - The company is developing a range of products, including a ginger latte made from its own syrup, which has quickly become a top seller [2] - The company is expanding its production capacity with a new project aimed at producing 150,000 tons of flavoring sugar, bringing total capacity to 270,000 tons [2] - An e-commerce platform is being prepared to allow individual consumers to purchase the company’s flavored syrups through major online retailers [2]