Group 1 - The "E Grab the World · You Have the Talent" cross-border e-commerce talent recruitment fair successfully concluded in Hangzhou, attracting over 1,000 cross-border e-commerce companies and providing more than 3,000 job positions to address recruitment challenges [1][3] - YinoLink, as a participating company, opened multiple positions including advertising sales, client managers, and business roles, engaging in deep discussions with numerous candidates [6][8] - The event was supported by various organizations, including the Zhejiang Provincial Department of Commerce and the Hangzhou Municipal Government, highlighting the importance of talent connection in the cross-border e-commerce sector [1][3] Group 2 - YinoLink has established itself as a professional overseas marketing service provider, recognized as an official agent for Meta, TikTok for Business, and Google, focusing on overseas advertising account management and optimization [5][13] - The company has developed a comprehensive training system to assist businesses and individuals in understanding brand overseas marketing, contributing to their success in international markets [9][12] - YinoLink has created a knowledge-sharing platform, the YinoLink Weekend Overseas Marketing Academy, which offers extensive marketing resources and training to facilitate learning and practical application for advertising optimization [11][12] Group 3 - YinoLink aims to maintain a positive trend in talent development by integrating resources from government, universities, society, and enterprises to enhance understanding of industry export markets and cross-border marketing strategies [15]

Core Insights - The 2023 China Cross-Border E-commerce White Paper highlights a key trend where independent sellers using a combination of "SEO + social media + influencers" have reduced customer acquisition costs by 18% compared to platform sellers [1] Group 1: Company Overview - Luban Cross-Border Pass, a one-stop overseas marketing service platform under BlueFocus Media, has established a comprehensive empowerment system covering "traffic acquisition - operational conversion - capability growth" [1][13] - The platform has assisted over 50,000 Chinese enterprises in overcoming growth bottlenecks in international markets [1][13] Group 2: Services Offered - The platform offers a "0 service fee + fast account opening" green channel, allowing new customers to complete account verification in as little as 3 working days, which is three times faster than the industry average [2] - Multiple payment methods are supported, including Payoneer, Alipay, WeChat, and PingPong, facilitating transactions in both USD and RMB [2] Group 3: Performance Metrics - A 3C category independent seller utilized the platform's multi-currency real-time recharge feature during the Black Friday promotion, achieving a 15% market share in their niche within the first week of launching a hot-selling product [4] - A home goods brand achieved a 65% increase in CTR and a 32% reduction in customer acquisition costs through targeted Google search ads using a "long-tail keyword + dynamic landing page" strategy [5] Group 4: Media Resource Integration - Luban Cross-Border Pass has integrated resources from major and emerging media, creating a comprehensive traffic matrix that includes social (Meta, TikTok), search (Google, Bing), video (YouTube, BIGO Ads), and niche platforms (Pinterest, Snapchat) [7] - A fast-moving consumer goods brand increased brand exposure by 400% and achieved over 100,000 sales in the first month of a new product launch through a combination strategy involving TikTok, Pinterest, and Taboola [7] Group 5: Training and Support - The platform has developed a three-dimensional training system covering "theoretical learning - practical training - community exchange," offering weekly free live courses on advanced advertising techniques [9] - A specialized "Overseas Advertising Entry Program" is available for novice sellers, providing a 7-day course to teach them the entire process from website monitoring to data optimization [10]