陪护O2O

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趋势研判!2025年中国陪护O2O行业全景分析:行业正迎来快速发展期,未来发展前景广阔[图]
Chan Ye Xin Xi Wang· 2025-06-16 01:28
Core Viewpoint - The emergence of the companionship O2O (Online to Offline) model has positively impacted the healthcare industry by connecting users with offline caregiving service providers through internet platforms, addressing the growing demand for home care services due to changing family structures and increasing public awareness of health [1][4]. Summary by Relevant Sections 1. Definition and Service Scenarios of Companionship O2O - Companionship O2O refers to a business model that digitally matches supply and demand for services such as medical companionship, elderly care, patient care, and rehabilitation support through internet platforms like apps and websites [2]. 2. Market Size and Growth - The market size of companionship O2O in China is projected to grow from 4.06 billion yuan in 2015 to 27.44 billion yuan in 2024, with a compound annual growth rate (CAGR) of 23.65% [4][6]. 3. Industry Chain - The industry chain includes upstream resources such as professional caregivers, nurses, and rehabilitation specialists, midstream operations of companionship O2O platforms, and downstream services provided to medical institutions and home care settings [6][7]. 4. Aging Population and Demand - China's aging population is increasing, with projections indicating that by 2024, there will be 310 million individuals aged 60 and above, and 220 million aged 65 and above, creating significant demand for companionship services [10]. 5. Competitive Landscape - The companionship O2O market is characterized by a diverse and differentiated competitive landscape, with key players including Anhu Tong, Youxiang Peizhen, Hukan Technology, and others, each offering unique services and operational models [12][13]. 6. Industry Development Trends - The companionship O2O industry is entering a rapid growth phase driven by aging, increasing healthcare needs, and digital technology proliferation, with future trends indicating more diversified, professional, intelligent, and chain-branded services [15].