Core Insights - The high-end travel market is rapidly evolving, with extreme travel experiences, particularly space tourism, becoming a new consumption direction for China's high-net-worth individuals [1][2] - Space tourism is characterized by its extreme distance, high cost, and long booking times, making it a representative product of "extreme travel" [2][4] - The shift in consumer values from "ownership" to "experience" reflects a broader trend in the luxury travel sector, where unique experiences are seen as social currency and identity markers [8] Group 1: Space Tourism - Space tourism has seen a consultation volume growth rate exceeding 350%, indicating its rising popularity among high-net-worth individuals [1] - The current ticket price for a suborbital flight with Virgin Galactic is approximately $600,000 (around 4.35 million RMB), targeting entrepreneurs and investors from technology, finance, and manufacturing sectors [2] - The booking process for space tourism typically takes 2 to 4 years, influenced by health screenings, training, and limited launch slots, enhancing its perception as a milestone experience [4] Group 2: Antarctic Travel - Antarctic travel has experienced an average annual compound growth rate of over 80% over the past three years, highlighting its appeal among high-end travelers [5] - The "Antarctic White Sand Camp" project, priced from 808,800 RMB for an 8-day, 7-night itinerary, includes exclusive experiences such as direct flights from South Africa to the Antarctic interior [5] - The limited availability of the Antarctic camp, with only 12 guests per batch and a short operational window each year, has made it particularly attractive to the Chinese market [5] Group 3: Changing Consumer Values - The rise of extreme travel reflects a shift in the values of high-net-worth individuals, who prioritize unique experiences over material possessions [8] - Experiences like Antarctic expeditions and space flights are viewed as achievements and status symbols, transcending traditional travel [8] - Companies are focusing on integrating top-tier global resources while ensuring risk management and experience design to fulfill clients' dreams safely and satisfactorily [8]